About Amplify
We are seeking an entrepreneurial, highly motivated and experienced Head of Product to turn an early-stage product into a sustainable and high-growth business unit.
Amplify is a company that helps executives become thought leaders by identifying and securing participation in the venues and conferences that matter most. Amplify’s software tool gives communications directors, C-suite chiefs of staff, and PR and marketing agency partners access to a proprietary database of thousands of events—including the date and location, frequency, previous speakers, and booking and sponsorship contact information for each event— to identify the best opportunities to advance their principal’s thought leadership platform and profile.
Amplify is a stand-alone business unit of West Wing Writers, the world’s premier writing and thought leadership firm. West Wing Writers is led by former speechwriters to United States Presidents, Vice Presidents, governors, and cabinet secretaries. The firm specializes in the development, expression, and amplification of big ideas. Since 2001, West Wing Writers has worked with the world’s foremost CEOs and entrepreneurs, nonprofit leaders and heads of state, recording artists and entertainers, activists and athletes. The company offers their clients a wide range of products and services, from speechwriting to message development, op-eds to humor writing, and brand strategy to product launches. We value a culture of collaboration, humility, progressive ideas and thinking big.
Position Overview
Amplify is a new business unit in the earliest stages. We have a minimum viable product and have generated revenue from beta users. We have come this far with our own internal resources and consultants, but now we need someone who will truly own the business growth and strategy execution.
You will be responsible for establishing milestones and metrics to ensure the launch and ongoing success of the Amplify software product. This role requires you to act like a business owner and do what needs to be done for the success of Amplify. You will report directly to West Wing Writers partners Jeff Nussbaum and Ben Yarrow. The right candidate can be located in Washington DC, New York City or San Francisco.
Qualifications
• 4+ years of experience, ideally in a product management or product marketing role.
• Proven ability to work independently to launch and/or manage a product.
• Startup experience preferred.
• MBA preferred.
Responsibilities
• Responsible for moving the Amplify product from beta to full launch, with a goal of launching at end of 2019.
• Guide the development of the Amplify product, including selecting and managing software development and design talent.
• Gather client feedback and integrate into product and marketing plans.
• Develop and execute on a marketing strategy for Amplify, including selecting and managing marketing contractors if necessary.
Additional Attributes
• You are entrepreneurial. In this role, you will be running your own business, making decisions on your own and generally acting like an owner.
• You are comfortable doing it all but are a team player. You are not worried about getting your hands dirty and are comfortable with many different roles. Some days you may be out selling to a client, developing a marketing plan and meeting with developers, or troubleshooting an issue. While the role requires a jack of all trades, you should also embrace collaboration and working with teams.
• You have strong communication skills. You should be a people person comfortable with communicating with diverse stakeholders. This role requires collaboration with every stakeholder of Amplify, from clients to team members to developers. You should be comfortable developing a business case for taking certain strategic initiatives and be able to articulate your goals and point of view.