New Business Commercialization & Development
We are looking for an expert with 15+ years of industry experience to provide commercial leadership and product vision for new products being developed at CreatorIQ and to play a strategic role to ensure that the products are properly defined, priced and successfully brought to market. This individual will coordinate with cross-functional teams, including Sales, Product, Finance, and Support to bring scope, define and support the roll-out of these new products. This leader will be required to have a deep understanding of the products (attribution, paid media and data products) & categories (gaming & ecommerce) which are the focus for this individual.
Who we are:
CreatorIQ is the leading cloud solution for global enterprises to manage and optimize influencer campaigns at scale. We have global relationships with companies such as Mattel, Disney, Unilever, Amazon, Tiffany & Co, Airbnb, CVS, Dell, Edelman, Target, Creative Artist Agency, and many more.
What you’ll do:
COMMERCIAL:
- Sales Support
- Support Sales in pitching/closing clients that are evaluating these products
- Develop Sales training plan, in conjunction with Sales Enablement
- Go-to-market Support
- Project manage the GTM plan
- Define key use cases and solutions that align with key success outcomes
- Marketing Collaboration
- Collaborate with Product Marketing on messaging, points of differentiation, segmentation, etc.
STRATEGIC:
- Strategic Development
- Understand clients’ needs & desire solutions
- Understand competitive product in the marketplace
- Determine points of differentiation
- Market sizing, pricing & packaging, etc.
- Sales Development
- Outbound strategic prospects
- Form relationships with business partners who will enhance offers of focused products
PRODUCT:
- Product Collaboration
- Outline long-term product vision and key deliverables
- Develop high-level product requirements
- Key point of coordination between Product and Sales teams
- Continued product feedback, post initial launch
PRODUCTS SUPPORTED
- Enhanced Attribution / Link Tracking
- Paid Media Reporting & Whitelisting
- Data & Business Intelligence Products
- E-commerce Integrations
INDUSTRIES SUPPORTED
- Gaming
- eCommerce
Who you are and what you’ll need for this position:
- 15+ years of experience in commercial leadership and product vision for new products
- Deep understanding of eCommerce and associated commercial elements that are important to eCommerce companies’ attribution requirements
- Understanding of Paid social media products, key use cases, and competitive insights
- Extensive experience in the influencer marketing industry, strategies, and use cases
- Ability to build and manage relationships with enterprise clients and stakeholders
- Can identify opportunities within existing clients and explore new markets
- Leverage market and sales data to build commercially-sound strategy and drive product investment decisions
- Able to pursue long-term strategic vision and be flexible to respond to new opportunities
- High EQ, comfort with ambiguity, and a “no job too small” startup mentality
- Not take yourself too seriously and the ability to have fun