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Product Marketing Manager

| Greater NYC Area
As a member of our Product team, you will be leading the story of our product & platform. You will basically be the product evangelist and will play an integral role in organizing product launches. You are the glue that binds our product strategy to the tactics we need to drive success, and to achieve results through our product & platform.
An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance, and have the data to prove what’s working and what isn’t.

What you will do

  • Create go-to-market plans, translating technical details and features into stories that resonate with customers and differentiates our product in the market
  • Orchestrate the successful execution of product launches, synchronizing launch calendars, presentations, timelines and documentations with Product Managers, Client, Marketing & Sales enablement teams
  • Craft standardized product materials, including appealing presentations, case studies, email campaigns, product videos, website copy, blog posts, and in-app messages and notifications.
  • Be the market expert. You get out of the building, invest time to develop your expertise on users & buyers - and know how to crush competitors!
  • Be a product expert. Always seek out opportunities to uplevel your product understanding and expertise
  • Evangelize customers and internal teams about our product features and their benefits with our Product Managers.

 

What we are looking for

  • You have the soul of a B2B Marketer: 5+ years of product marketing experience with B2B software or Service platform
  • You breathe data & technology: you’re not afraid of web analytics tools like Google Analytics or other data tools
  • You’re a good communicator: must be a strong speaker, comfortable in front of large, senior groups, and a solid writer.
  • You’re a Team Player with excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
  • You’re able to craft content: design and copywriting knowledge is a plus as you will be expected to develop content and build product pages
  • Your communication: you have a strong grasp of written and verbal communication skills as there is a heavy amount of writing and presenting/selling ideas in this role. 
  • Your values: you align with AB Tasty's core values (customer satisfaction, reactivity, team spirit, enthusiasm).
  • You're comfortable with working in a fast-paced and dynamic environment
  • You must have the ability to legally work in the US (sponsorship not available)

 

 

AB Tasty is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • D3JSLibraries
    • jQueryLibraries
    • RamdaLibraries
    • AngularJSFrameworks
    • ReactJSFrameworks
    • Google AnalyticsAnalytics
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM

Location

Our office is located in Soho, a trendy area with boutique shops, restaurants, and bars. Conveniently located with major train stops on our block.

An Insider's view of AB Tasty

What are some social events your company does?

AB Tasty has some great social events so that everyone can get to know one another. We work hard but also like to party and have fun! Different events occur throughout the year like our annual company-wide seminar in Europe, elaborate holiday parties, and monthly "aperos" where we go out for drinks and have a good time!

Will

Account Executive

What does your typical day look like?

The great thing about being a Customer Success Manager is that your day never looks the same. Most of my day is client-oriented: it's all about being attentive and reactive to your platform users. I also work on the strategy side, so I help clients with their conversion rate optimization roadmap and assist with analyzing test data.

Peenaz

Customer Success Manager

How does the company support your career growth?

I joined 4 years ago, and in that time, I've had 3 different roles on 2 different continents. I've experienced this growth not because of my seniority, but because AB Tasty cares about its employees' career paths. From day 1, everyone is encouraged to envision how and where they want to grow within the company, and then they help us get there.

Angélique

Marketing Director US

How do your team's ideas influence the company's direction?

All our big decisions are driven by the whole team. At AB Tasty, we are encouraged to share our feedback with management or other employees regarding a project, a product evolution, hiring new employees, or for all the day-to-day decisions we make. Communication is key in order to keep our values and involve everyone in the company.

Matthieu

Head of Technical Experts US

What's something quirky about your company?

We’re given virtual tokens every day to gift to coworkers. They’re redeemable for a variety of gifts, ranging from an office plant, a happy hour for your team, a charity donation, or an international trip!

Julia

PR & Events Manager

What are AB Tasty Perks + Benefits

AB Tasty Benefits Overview

Along with annual trips to Europe, AB Tasty offers generous PTO, health, vision, and dental insurance, 100% commuter reimbursement, 401(k) matching, company equity, happy hours, tons of snacks, and an overall fun and casual work environment.

Culture
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
AB Tasty covers 100% of commuting costs for its employees
Company Outings
Game Room
You can often find employees playing Fifa when they need a break.
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
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