Product Marketing Manager
What you will do
- Create go-to-market plans, translating technical details and features into stories that resonate with customers and differentiates our product in the market
- Orchestrate the successful execution of product launches, synchronizing launch calendars, presentations, timelines and documentations with Product Managers, Client, Marketing & Sales enablement teams
- Craft standardized product materials, including appealing presentations, case studies, email campaigns, product videos, website copy, blog posts, and in-app messages and notifications.
- Be the market expert. You get out of the building, invest time to develop your expertise on users & buyers - and know how to crush competitors!
- Be a product expert. Always seek out opportunities to uplevel your product understanding and expertise
- Evangelize customers and internal teams about our product features and their benefits with our Product Managers.
What we are looking for
- You have the soul of a B2B Marketer: 5+ years of product marketing experience with B2B software or Service platform
- You breathe data & technology: you’re not afraid of web analytics tools like Google Analytics or other data tools
- You’re a good communicator: must be a strong speaker, comfortable in front of large, senior groups, and a solid writer.
- You’re a Team Player with excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
- You’re able to craft content: design and copywriting knowledge is a plus as you will be expected to develop content and build product pages
- Your communication: you have a strong grasp of written and verbal communication skills as there is a heavy amount of writing and presenting/selling ideas in this role.
- Your values: you align with AB Tasty's core values (customer satisfaction, reactivity, team spirit, enthusiasm).
- You're comfortable with working in a fast-paced and dynamic environment
- You must have the ability to legally work in the US (sponsorship not available)