Peloton
Peloton is the leading interactive fitness platform globally, with a passionate community of over 6.9 million Members.
New York , NY
Hybrid

Senior Product Marketing Manager, App & Digital

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THE ROLE 

Peloton is looking for a Senior Product Marketing Manager to help acquire customers for the global Peloton Digital subscription business and App product. In this role, you’ll be responsible for leading some of the biggest marketing initiatives for the company. As a champion of the consumer, the perfect candidate will obsess over the end-to-end user journey jumping from big picture thinking to deep full-funnel data sets in order to deliver world-class marketing and drive growth for the Digital business overall.

RESPONSIBILITIES

  • Oversee the strategic development and creation of growth marketing programs to drive Peloton’s Digital /App business KPIs inclusive of trials and member growth at efficient CPT and CAC.
  • Act as a key owner of the business KPIs, proactively creating strategies and executing initiatives aimed at driving growth (such as distribution partnerships, campaigns, always-on performance marketing).
  • In partnership with the wider Marketplace team, lead growth marketing paid and owned channel strategy and execution (social, digital, email, web…) to drive lead generation, acquisition and conversion.
  • Bring strategic thinking and analysis that help us better understand global opportunities for growing acquisition.
  • Work collaboratively with cross-functional partners across Media, Membership, Analytics, CRM, Product, Content, Creative, Brand and Insights as well as external agency partners to deliver best in class marketing that takes the App business to the next stage of growth. 
  • In partnership with key stakeholders, identify and drive optimizations at every stage of the purchase funnel that help unlock efficient growth.
  • Establish best practices and define/refine processes to engage stakeholders across Peloton. 
  • In collaboration with key teams, keep key stakeholders abreast of business health & performance, coordinating presentations, guiding the story-telling and deck creation and coordinating reporting. 
  • Study the competitive landscape to bring strategic recommendations based on industry trends and insights.

 QUALIFICATIONS 

  • 7+ years experience in a growth marketing role, working across strategic development and creation of growth marketing programs that drive business KPIs.
  • Experience with D2C subscription and App-based products is a big plus.
  • In-depth knowledge of paid digital and social media marketing and ad formats, including building channel strategies and implementing best practices to drive sales goals. 
  • Experience running ‘always-on’ marketing programs across mobile, social, digital, email, web, working in partnership with a media team to drive performance goals and activating owned and earned channels to help drive lead generation, acquisition and conversion.
  • Experience leading initiatives and campaigns from strategy through creative, production, delivery and optimization.
  • Experience with Student specific marketing from strategy to implementation. Activating specific channels to reach and convert a student audience.
  • Understanding of product analytics. Comfort level with reporting suites such as Looker, Amplitude, Google Analytics a bonus. 
  • Excellent written and verbal communication skills, comfortable presenting to large groups and executive teams.
  • Experience working on a global brand and executing global initiatives that are transcreated locally is a plus.
  • Proven team-player with natural problem solving ‘can-do’ approach to work, willing to get stuck-in at all levels of a project from start to finish. Happy to take on the range of tasks required and support and collaborate with cross functional and team partners throughout. 

ABOUT PELOTON:

Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here.

“Together We Go Far” means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out.


Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.

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What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Remote work program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental insurance
Peloton's dental plan covers up to $3000 of expenses.
Vision insurance
Health insurance
Peloton covers up to 90% of premiums for high deductible health plans.
Life insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness programs
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental health benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Financial & Retirement
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company equity
Employee stock purchase plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Childcare benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous parental leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Family medical leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid volunteer time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid holidays
Paid sick days
Team Members receive 48 hours of sick time up front.
Office Perks
Commuter benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational clubs
Relocation assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness stipend
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home-office stipend for remote employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Onsite gym
Professional Development Benefits
Tuition reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Promote from within
Continuing education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

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