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ABOUT THE ROLE
We are looking for a dedicated and adaptable Program Manager, Sales Communications to join the Global Sales Enablement & Training Team. The ideal candidate will have an impressive writing background, excellent storytelling skills, and the ability to craft compelling sales messages that resonate with both business and consumer audiences. As a critical member of our team, you will be responsible for developing clear, persuasive, and targeted sales content that drives engagement, builds brand awareness, and accelerates revenue growth.
This role is perfect for a communicator who thrives in a fast-paced environment, enjoys creating written communication content, sales process documentation, and has a deep understanding of how to tailor messaging for both B2B and B2C sales channels. This role will support our First-Party Inside Sales and Retail teams, Third-Party Retail teams and Peloton for Business sales teams (Commercial & Corporate Wellness). You will also play a key role in shaping go-to-market messaging and using sales tools to support revenue-generating activities.
YOUR DAILY IMPACT AT PELOTON
- Create Persuasive Sales Content: Develop high-quality written materials, including email campaigns and virtual chat communication that effectively communicate the value of our products and membership. To craft content that supports sales initiatives, enhances lead conversion, and accelerates the sales funnel.
- Leverage Sales Tools: Use sales tools, CRM platforms (e.g., Salesforce, Outreach, Groove) to deliver targeted content and optimize outreach efforts. Develop email templates, sales scripts, and follow-up messages that align with sales goals and facilitate engagement.
Support Sales Enablement: Develop scripts, email templates, and other sales collateral that assist the sales team in outreach and follow-up, helping them effectively communicate product benefits and close deals. - Measure Performance & Optimize for Revenue: Track and analyze the performance of all sales content and campaigns, evaluating metrics such as open rates, click-through rates, conversions, and engagement levels. Use insights to continuously optimize content, refine strategies, and ensure maximum return on investment on sales efforts.
- Create Sales Content and Process Materials: Develop a variety of sales-related content and process documents, including sales playbooks, process documentation, and internal resources to standardize and streamline sales workflows.
- Adapt Tone and Messaging: Tailor messaging and tone for different audiences, whether addressing business clients or individual consumers. Ensure that all content aligns with brand voice and resonates with target personas.
- Support Go-to-Market Sales Team Communication: Work with the sales and marketing teams to craft go-to-market messaging for new product launches, market expansions, and promotional campaigns. Help ensure that all messaging is aligned, consistent, and impactful across all customer touchpoints.
- Market Research & Industry Knowledge: Stay current on industry trends, competitor messaging, and customer pain points. Use insights to continuously improve content and strategy.
YOU BRING TO PELOTON
- Proven Writing Experience: 3-5 years of experience in writing for sales, marketing, or a related field. Experience in both B2B and B2C writing is strongly preferred.
- Impressive Portfolio: A portfolio highlighting your talent in building captivating content for a variety of sales scenarios (emails, sales scripts, etc.).
- Versatility: Ability to quickly adapt to different writing styles, whether for formal business communications or casual consumer messaging.
Analytical Mentality: Ability to analyze the performance of content and make data-informed decisions to refine and optimize sales messaging. - Go-to-Market Messaging Experience: Demonstrated ability to develop and refine go-to-market messaging that supports product launches, new market entry, or sales campaigns.
- Sales Tools Proficiency: Experience with CRM tools to streamline content delivery and support sales enablement.
- Collaborative Spirit: Excellent communication skills and the ability to collaborate effectively with cross-functional teams (sales, marketing, legal, PMO, etc.).
- Attention to Detail: Ability to proofread and ensure the accuracy, clarity, and effectiveness of all written materials.
- Technical Skills: Proficiency in Microsoft Office Suite, Google Docs, and familiarity with content management systems (CMS) Salesforce (a must), Outreach and Groove (a plus)
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The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Base Salary Range
$106,296—$138,185 USD
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: [email protected].
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
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