Programmatic and Sponsorship Ads Product Specialist

Location: New York, NY

Beast Industries is a media and entertainment company founded by Jimmy Donaldson, known globally as MrBeast. From our roots on YouTube, we have grown into a broader ecosystem spanning digital media, philanthropy, consumer products, and new business ventures.

Our mission is to entertain, inspire, and create meaningful impact at global scale. We are building the next generation of creator-led media and brand partnerships, and we are looking for people who can help us turn ambitious ideas into scalable operating systems.

We are looking for a Programmatic and Sponsorship Ads Product Specialist to help build the campaign operations, measurement, and optimization foundation behind a new brand and creator partnerships motion.

This role is for someone who understands DSPs, programmatic video, YouTube, connected TV/streaming media, creator sponsorships, and paid amplification products such as Meta Partnership Ads and TikTok Spark Ads. You should be comfortable thinking across both traditional buy-side media execution and creator-led sponsorship workflows, including how campaigns are planned, activated, measured, reported on, and improved.

We are not looking for someone who only knows how to launch turnkey media buys or manage basic Google Ads campaigns. We need someone who can think across DSP buying, YouTube media, programmatic TV, sponsorship amplification, audience data, permissions, privacy, measurement, and advertiser-side workflows — and help translate that into practical operating playbooks the team can scale.

• Help define how Beast manages campaigns for third-party brand partners across DV360, Google Ads, YouTube, CTV/OTT, Meta Partnership Ads, TikTok Spark Ads, and related buying environments
• Build playbooks for campaign setup, targeting, optimization, measurement, and reporting across programmatic video, creator sponsorships, mid-funnel, and upper-funnel use cases
• Advise on DSP campaign structure, YouTube buying strategies, connected TV inventory, sponsorship amplification, audience segmentation, frequency management, and brand-safe execution
• Translate advertiser goals into media plans, test structures, targeting approaches, creative considerations, and measurement frameworks
• Help the team understand how brands evaluate video, sponsorship, and TV-style campaigns, including reach, frequency, viewability, completion rate, lift, attribution, creator performance, and downstream impact
• Partner with internal operators, product-minded teammates, and external brand stakeholders to validate what works in practice
• Advise on campaign permissions, data-sharing models, brand onboarding, whitelisting/allowlisting workflows, and agency-style operating processes
• Support early thinking around integrations, data collection, retargeting, optimization opportunities, and campaign infrastructure

• Deep hands-on experience with DV360, Google Ads, YouTube Ads, or similar DSP/programmatic buying platforms
• Experience running and optimizing programmatic video, YouTube, CTV/OTT, streaming, or TV-style digital media campaigns
• Familiarity with creator marketing, branded content, sponsorship amplification, Meta Partnership Ads, TikTok Spark Ads, or similar paid partnership ad products
• Strong understanding of upper- and mid-funnel campaign objectives, including awareness, consideration, reach, frequency, video completion, brand lift, and incremental impact
• Experience connecting campaign execution to downstream analytics, attribution, reporting, retargeting, and advertiser performance goals
• Familiarity with audience strategy, first-party data, clean rooms, privacy-safe measurement, and data-sharing considerations
• Understanding of advertiser-side workflows, including permissions, trafficking, reporting expectations, campaign governance, whitelisting/allowlisting, and media mix thinking
• Ability to operate across platforms such as DV360, Google Ads, YouTube, Meta, TikTok, Shopify, and related ad ecosystems
• Strong communication skills and sound judgment in ambiguous, early-stage environments
• Comfort building from scratch, learning quickly, and helping define scalable processes as the work evolves

• Experience buying or managing CTV, OTT, streaming video, YouTube Select, programmatic guaranteed, private marketplace, or premium video inventory
• Experience with Meta Partnership Ads, TikTok Spark Ads, creator allowlisting, influencer whitelisting, or paid amplification of sponsored content
• Experience on the brand side, agency side, trading desk, creator marketing team, or in ad operations across multiple platforms
• Familiarity with clean rooms, privacy-safe measurement, incrementality testing, brand lift studies, and cross-platform campaign analysis
• Experience with creator-led campaigns, digital media businesses, branded content partnerships, or entertainment/media advertisers
• Experience building operating playbooks in zero-to-one environments

We are redefining what entertainment and storytelling can look like at global scale. Every piece of content we publish reaches millions of people and helps shape culture in real time.

This is an opportunity to help build new advertising and partnership capabilities inside one of the most influential media ecosystems in the world.