Manage programmatic ad campaigns, analyze data trends, collaborate on strategies, report to clients, and manage budgets to optimize marketing results.
Job Summary:
Mason Interactive is seeking a skilled Marketing Campaign Manager with specialized experience in programmatic advertising, particularly with The Trade Desk platform. This role requires a proactive individual who can analyze data trends and provide actionable insights to optimize our marketing campaigns and ensure they meet the strategic goals of our clients.
Key Responsibilities:
- Campaign Management: Launch, monitor, and optimize programmatic ad campaigns across various digital platforms, focusing on The Trade Desk.
- Data Analysis: Analyze campaign performance data to identify trends, forecast results, and provide actionable insights.
- Strategy Development: Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions.
- Client Reporting: Prepare detailed reports and presentations for clients detailing campaign results, insights, and recommendations.
- Budget Management: Manage budgets and bid strategies to maximize ROI for clients.
- Innovation: Stay updated with the latest trends in programmatic advertising and technology to drive innovation within the team.
- Collaboration: Work closely with other departments to integrate programmatic strategies with broader marketing campaigns.
Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.
- At least 2 - 3 years of experience in digital marketing with a focus on programmatic advertising.
- Proficient in using The Trade Desk platform.
- Strong analytical skills and experience with statistical analysis and financial modeling.
- Excellent communication and presentation skills.
- Ability to work in a fast-paced, dynamic environment.
Preferred Qualifications:
- Certification in the Trade Desk platform.
- Experience in an agency setting.
Benefits:
- Competitive salary with 401K matching.
- Comprehensive health, dental, and vision insurance.
- Unlimited PTO, paid holidays, and flexibility with at least two in-office days per week.
- Opportunities for training during the initial 90-day period which requires more on-site presence.
Mason (masoninteractive.com) New York, New York, USA Office
20 Jay St, New York, New York, United States, 11201
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