Supports public relations accounts in the cryptocurrency, DeFi, and web3 sectors by monitoring media coverage, researching journalists and events, drafting pitches and press materials, arranging interviews, documenting client meetings, and assisting with PR campaigns and media strategies. The role requires strong writing, organization, news judgment, storytelling, creativity, interpersonal communication, and familiarity with industry communication platforms.
YAP Global is an international public relations and communications consultancy that works with organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector, to build their brand through impactful storytelling.
Built by a global team of creative storytellers scattered across the globe, who meet up on occasion at Safari Parks or Roman Villas, YAP Global’s mission is to tell stories that build trust.
Our diverse portfolio of clients range from decentralised financial organisations, decentralised climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3. We’ve also been media partners for some of the biggest blockchain conferences in the world, including CoinDesk’s Consensus, EthCC in France, ETHDenver and more.
Our collaborative and global team is expanding, and we are looking for a superstar Account Executive to join our team!
We Tell Stories That Build Trust.
Key responsibilities
- Monitoring media coverage and report results to the wider team and clients
- Researching and drafting pitches for features, interviews, op-eds, press releases
- Drafting agendas & actions for client calls, as well as taking internal meeting notes
- Researching client events and industry conferences
- Researching and building media lists on an ongoing basis
- Pitching press releases, op-eds and feature stories
- Arranging and managing media interviews for clients
- Assisting in developing creative ideas for PR campaigns and clients, crafting and executing media strategies
- Monitoring and flagging relevant news stories to team
Requirements
- Candidate must have the right to work in the US
- At least 1-2 years experience or educational background in Public Relations, Communications or Journalism
- Knowledge of the fintech, blockchain or cryptocurrency space or have genuine desire to learn about it
- Outstanding organisational, multi-tasking and time-management skills
- Strong attention to detail: be excellent at spelling, grammar and proof-reading
- High motivation and the ability to work independently under pressure
- Strong news sense and a knack for storytelling
- Flair for creativity, strategic thinking and innovation
- Strong interpersonal skills when dealing with clients and media
- Willing to communicate with memes
- Experience with a range of communication platforms (Telegram, Slack, X (formerly Twitter) and Discord)
Benefits
- Competitive salary - benchmarked and reviewed biannually
- Unlimited Holiday - take time off whenever you need
- Your birthday off, to treat yourself!
- Flexible working - WFH days and flexible hours (standard hours are 9am-6pm)
- Co-working space - we work three days a week in the office
- Social events to connect with your colleagues
- Annual company offsite (last offsite we went to a Safari Park!)
- Travel Opportunities - potential to attend key conferences in major global cities
- Ongoing training & development
- Global team - the opportunity to be part of a team of ambitious, like-minded, driven people from different parts of the world
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