Support and execute PR programs for multiple clients across traditional, digital, and social channels. Conduct media outreach, build relationships with journalists and influencers, draft and edit pitches and press materials, track and report coverage, and collaborate with senior team members on strategy. Manage multiple projects and deadlines, participate in meetings, and contribute to integrated marketing initiatives while pursuing professional development.
About Avenue Z, Inc.
Avenue Z is the AI-first agency - a digital marketing and PR company engineered to move fast. Brands partner with us to drive revenue and reputation across all channels, from ChatGPT to The Wall Street Journal, Shopify to TikTok, Meta to Google. Trusted by leaders in consumer brands, tech, and finance, we power the earned, owned, and performance media channels driving influence.
Avenue Z is seeking a proactive and enthusiastic Public Relations Associate to join our growing team. In this role, you will contribute to the development and execution of communications strategies, media outreach, reporting, and engagement initiatives for a diverse portfolio of clients across industries, including technology, corporate, and consumer sectors.
Responsibilities
Client Communications and Program Execution
- Execute day-to-day public relations programs for multiple clients, ensuring alignment with strategic goals and seamless implementation.
- Support the execution of campaigns across traditional, digital, and social platforms.
Media Relations and Outreach
- Build and maintain relationships with media outlets, bloggers, and influencers to secure coverage and amplify client narratives.
- Track media coverage, identify opportunities, and prepare detailed reports for clients.
- Monitor industry trends and client mentions to inform and optimize outreach efforts.
Content Creation and Editing
- Draft, edit, and proofread pitches, press releases, contributed articles, and other client-facing materials.
- Ensure all content aligns with the brand voice and resonates with target audiences.
Strategic Support
- Collaborate with senior team members to develop tailored strategies that address client challenges and opportunities.
- Provide insights and recommendations based on media trends and client objectives.
Project Management
- Manage multiple projects and deadlines simultaneously, ensuring timely and high-quality delivery.
- Coordinate with internal teams to ensure alignment and efficiency.
Collaboration and Professional Growth
- Participate actively in client and internal meetings, providing thoughtful input and taking detailed recaps.
- Collaborate with cross-functional teams to support integrated marketing initiatives.
- Engage in professional development opportunities, staying updated on industry best practices.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- 2-3 years of public relations experience, preferably in an agency or crypto setting.
- Exceptional writing and editing skills, with the ability to craft compelling narratives and client-facing materials.
- Strong interpersonal and verbal communication skills, with a proven ability to build relationships with clients and media contacts.
- Highly organized, detail-oriented, and able to thrive in a fast-paced environment.
- Familiarity with public relations tools, platforms, and measurement techniques.
Benefits
- Competitive salary range: $65,000 to $70,000 USD.
- Comprehensive medical, dental, and vision coverage.
- 401(k) plan with employer match.
- Unlimited PTO to support a healthy work-life balance.
- Annual professional development stipend to encourage continuous learning.
- Access to industry events and networking opportunities.
- A hybrid work environment that fosters collaboration and flexibility.
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