Regional Account Executive

REGIONAL ACCOUNT EXECUTIVE, California

WHO WE ARE:
CYBEX is a global leader in child safety and a lifestyle brand known for innovation, excellence, and style. We offer a wide range of products, including car seats, baby carriers, children's furniture, and strollers, all designed to provide parents with safety and confidence. As we rapidly expand, we are seeking dynamic professionals to join our culturally diverse team of over 29 nations. At CYBEX, we are shaping the future of child safety while resonating with parents worldwide. Join us and be part of our success story.

WHAT WE OFFER:
CYBEX is committed to the well-being of our employees, offering a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with a generous company match, paid time off, and flexible work arrangements. We also support professional development through ongoing opportunities.

For working parents, we provide generous parental leave, flexible working options, healthcare coverage, competitive retirement benefits, and even cover the first six months of diaper expenses for new parents. We believe in work-life balance and ensuring our employees are supported both personally and professionally.

WHO WE ARE LOOKING FOR:
The Regional Account Executive will report directly to the Team Lead, Independent Stores, and will be based in California. This role is responsible for managing a territory of retail stores, driving sales through strategic forecasting, data analytics, and account activations. The ideal candidate will have a strong understanding of retail sales dynamics, be able to identify market trends, and implement effective strategies to maximize growth.

This individual will oversee account orders to ensure each store meets its quarterly, half-yearly, and annual sales targets. Additionally, they will analyze sales performance, identify variances, and take proactive steps to optimize results. The role also involves planning and executing in-store events and training programs to elevate brand presence and engagement.

Key Responsibilities:

Sales Strategy & Forecasting

• Develop and maintain a sales forecast for assigned accounts, leveraging POS data, market trends, and historical performance.
• Use data analytics tools to monitor performance, identify key growth opportunities, and proactively address challenges.
• Partner with retailers to optimize inventory levels and enhance sell-through rates.
• Create actionable sales reports to track progress and adjust strategies as needed.

Account Management & Activation

• Build and maintain strong relationships with store managers, regional managers, and key stakeholders.
• Develop and execute account activation strategies to enhance brand visibility and drive customer engagement.
• Identify opportunities for store expansion, promotional partnerships, and exclusive collaborations.
• Ensure accounts have the latest CYBEX marketing materials and in-store displays.

Training & Product Expertise

• Train retail associates on the features, benefits, and competitive advantages of CYBEX products.
• Conduct virtual and in-person training sessions to ensure store teams are well-versed in product positioning and sales techniques.
• Serve as a brand ambassador, ensuring retail partners effectively communicate the CYBEX brand story.

Event Planning & Execution

• Develop and maintain a calendar of in-store events, promotions, and activations to drive brand awareness.
• Plan and execute marketing activations, including in-store demos, product launches, and customer engagement events.
• Collaborate with the marketing team to integrate local events with broader brand campaigns.

Market Insights & Competitive Analysis

• Monitor industry trends and competitor activity, providing actionable insights to drive strategic decision-making.
• Gather and report on customer feedback, pricing trends, and product performance.
• Work closely with internal teams to align sales strategies with market demands.

Qualifications & Skills:

• Bachelor’s degree preferred.
• 2-4 years of experience in sales, retail account management, or business development.
• Experience in forecasting, data analytics, and sales reporting.
• Strong MS Excel skills (pivot tables, VLOOKUP, data visualization tools).
• Ability to analyze sales trends and use data to drive decision-making.
• Excellent communication and relationship-building skills.
• Highly self-motivated with the ability to work independently.
• Ability to travel up to 30% of the time, including occasional weekends.
• Valid driver’s license and ability to rent a car.
• Ability to transport products weighing up to 50 lbs.

Compensation & Benefits:

The salary range for this position is $90,000 to $120,000 per year, with potential for additional bonuses and incentives. The final compensation offer will be based on experience, qualifications, and role-specific requirements.

Join Our Team:

If you’re looking to merge sales expertise with data-driven strategies and creative activations, this role offers an exciting opportunity to make an impact in a fast-growing company. Apply now and be part of the CYBEX success story!

Accommodations Disclosure:

CYBEX is committed to providing equal employment opportunities to all qualified individuals. If you need an accommodation to complete the application or interview process, please contact Human Resources at [email protected]. We are happy to assist you to ensure accessibility.