WHO WE ARE
We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.
WHAT WE’LL NEED
- Work closely with Operations leadership and Brand Partners to develop and execute regional strategies that drive comp growth, traffic, and brand affinity
- Own and deliver annual regional marketing plans, including strategies, tactics, and resource allocation to address business challenges and unlock growth
- Lead in-market execution of national campaigns, ensuring relevance, consistency, and strong performance across your region
- Develop and execute high-impact local activations, partnerships, and cultural moments that increase brand awareness and engagement
- Act as a strategic advisor to franchisees, influencing marketing strategy, investment decisions, and long-term growth plans
- Identify and address underperforming markets, partnering with Operations to implement recovery plans and improve results
Leverage data, analytics, and insights to inform decisions, optimize performance, and provide actionable recommendations
Collaborate with Media, Digital, and Insights teams to ensure marketing initiatives are market-informed and performance-driven
Influence media planning and allocation to maximize regional impact and return on investment
Prepare and deliver regular performance updates and strategic recommendations to Marketing, Operations, and franchise stakeholders
Identify and activate local partnerships, sponsorships, and influencer opportunities that strengthen cultural relevance
Proactively introduce new ideas, test-and-learn initiatives, and scalable solutions to drive continuous improvement
Ensure all initiatives support strong Brand Partner relationships and in-store execution
WHAT YOU’LL NEED
BS/BA in Marketing or related field
7+ years of experience in Marketing or Field Marketing
QSR, retail, or franchise experience strongly preferred
Strong experience in local marketing, media, and activation strategy
Proven ability to drive business results at a regional or market level
Experience working cross-functionally with Operations and marketing disciplines
Strong analytical and data interpretation skills
Excellent communication, influencing, and stakeholder management skills
Ability to manage multiple priorities in a fast-paced, ambiguous environment
Willingness to travel (up to ~40%)
WHO YOU ARE
No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.
You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.
You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.
You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.
You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.
BENEFITS
FLAVOR PERKS:
Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
FUN IS THE BEST FLAVOR:
Discount on Wingstop gift cards
Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
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