Revenue Operations & Salesforce Analyst

REVENUE OPERATIONS & SALESFORCE ANALYST

REPORTS TO: CHIEF DIGITAL OFFICER

STATUS: EXEMPT

Summary

Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas.  We celebrate new innovations, congratulate one another’s achievements, and most importantly support each other.

At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves “Partners.” With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.

Our vision is to offer everyone a piece of the American spirit – one handshake at a time. 

Boot Barn is seeking a Revenue Operations & Salesforce Analyst to support and enhance our sales organization through data-driven insights, process optimization, and Salesforce administration. This role will play a critical part in identifying trends, improving sales performance, and enabling the team with actionable insights and efficient tools. The ideal candidate blends analytical thinking with Salesforce expertise and a strong understanding of sales processes.

Essential Duties and Responsibilities

Sales Analytics & Insights

• Analyze sales data to identify trends, patterns, and opportunities for improvement
• Monitor pipeline health, conversion rates, and sales activity to uncover performance drivers
• Develop actionable recommendations to optimize sales strategies and outcomes
• Support forecasting and performance planning through data analysis

Reporting & Dashboards

• Build and maintain dashboards and reports to track sales performance and KPIs
• Provide leadership with visibility into pipeline, activity, and conversion metrics
• Create and distribute weekly and ad hoc performance reports by sales agent
• Continuously improve reporting to better align with business goals

Sales Process Optimization & Automation

• Design and maintain Salesforce Flows to automate key sales workflows
• Streamline lead routing, opportunity management, and follow-up processes
• Identify inefficiencies and recommend improvements to reduce manual work and increase productivity

Salesforce Administration & Optimization

• Configure, maintain, and optimize Salesforce Sales Cloud to support sales processes
• Customize objects, fields, page layouts, and record types based on business needs
• Ensure data integrity, accuracy, and consistent system usage
• Partner with third-party implementation resources when needed

Email & Communication Enablement

• Develop and manage email templates, sequences, and automations within Salesforce or integrated tools
• Support both mass campaigns and 1:1 outreach efforts
• Track and analyze engagement metrics (opens, clicks, responses) to optimize effectiveness

Sales Team Enablement

• Train sales team members on Salesforce tools, reporting, and best practices
• Create documentation, playbooks, and quick-reference materials
• Act as a resource for day-to-day Salesforce and reporting questions
• Gather feedback from sales users to improve processes and system usability
• Stay current on Salesforce features, analytics tools, and industry best practices
• Proactively recommend enhancements to drive efficiency, performance, and revenue growth

Tech Stack Enablement & Tool Integration

• Manage integrations between Salesforce and other sales tools (e.g., email platforms, dialers, marketing tools)
• Evaluate and recommend new tools to enhance sales productivity and insights
• Ensure systems work together seamlessly and data flows accurately
• Provide ongoing support for system issues, bugs, and user challenges
• Troubleshoot Salesforce Flows, reporting discrepancies, and data issues

Qualifications

• Strong communication, customer service, time management and organizational skills
• 3+ years of experience in Sales Operations, Sales Analytics, or Salesforce Administration
• Strong analytical skills with experience identifying trends and translating data into insights
• Hands-on experience with Salesforce Sales Cloud (Flows, reporting, dashboards)
• Experience with sales performance metrics, forecasting, and pipeline analysis
• Proficiency in Excel or other data analysis tools (e.g., Tableau, Power BI a plus)
• Strong problem-solving and communication skills
• Salesforce Administrator Certification preferred

Competencies

• Customer Centric/Sales Driven – Assesses customer experience within the store and promotes a culture of customer engagement. Is attentive to customers and understands their needs, offers products that are aligned with the consumers’ expectations. Continually searches for ways to improve customer service.
• Ensure Effective Communication - Listens carefully and attentively to others' opinions and ideas. Communicates information clearly, concisely, and professionally.
• Establish Trust - Follows through on commitments. Is honest and direct with others. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.

Boot Barn Benefits & Additional Compensation Opportunities

• Competitive salary. (insert any other compensation opportunities here)
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.**
• Medical, Dental, Vision and Life Insurance.**
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level – we are opening 50+ new stores each year.

**For eligible Boot Barn Partners

PAY RANGE: $70,500.00 - $90,000.00/yr

*compensation varies based on geography, skills, experience, and tenure

Physical Demands

In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job.  Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.

• Standing, walking and squatting less than fifty percent of the work shift.
• Required to lift, move and carry up to 40 pounds.
• Ability to read, count and write to accurately complete all documentation and reports.
• Must be able to see, hear and speak in order to communicate with partners and customers.
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.

[    ] Sedentary: Limited activity, no lifting, limited walking

[ X ] Light: Office work, some lifting, bending, stooping or kneeling, walking

[    ] Moderate: Mostly standing, walking, bending, frequent lifting

[    ] Arduous: Heavy lifting, bending, crawling, climbing

Work Environment

In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job.  Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.

• The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
• Noise levels are considered moderate.

Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content.  This document supersedes all previous policies, procedures or guidelines pertaining to this subject.

Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and employees without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.

Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.

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