Sales Consultant- W. Upstate NY (Buffalo or Syracuse)

For nearly 50 years, Teacher Created Materials has made teaching more effective and learning more engaging. We publish PreK–12 instructional programs across all core content areas, along with award-winning educational trade books, professional development resources, and professional learning services.

At Teacher Created Materials, we are passionate about creating innovative educational materials that support children wherever learning happens. Our products are created by teachers for teachers and are trusted by educators around the world.

The Opportunity

We are seeking to hire an energetic Sales Consultant with sales and/or education experience who can partner with schools and communities to expand access to resources across the curriculum.

In classrooms, libraries, homes, and in the community, Teacher Created Materials’ vision is to create a world in which children love to learn, and teachers are empowered to help every learner succeed.  Our mission is to make teaching more effective and learning more fun by creating engaging, user-friendly educational resources for children wherever they are learning.

What You’ll Do

• Achieve assigned goal.
• Serves as the Lead for all identified schools and districts.
• Develops close relationships with all stakeholders throughout the accounts.
• Meets with customers to discuss areas of concern and gaps.
• Develops district contacts and cultivates relationships at all levels that enhances TCM’s position which leads to major growth within designated accounts.
• Compiles account information on organizational structure, contacts, buying process, and identify potential business activities necessary to close accounts.
• Maintains regular contact with account base and increases revenue from positioning and demonstrating new and existing products, preparing appropriate RFPs, and closing sales.
• Generates, develops, manages, and communicates expectations within assigned accounts as well as increases scope of penetration within each account.
• Qualifies new opportunities and prospects, measures the size of opportunities and articulates probabilities of closure.
• Maintains complete and accurate documentation in company’s CRM module for all activities.
• Maintains broad knowledge of company products and their capabilities versus the strengths/weaknesses of competitive products.
• Travel for in-person customer meetings within assigned territory required.

• 3+ years in professional sales in the education or related industries.
  • Achieve sales responsibility and annual goal(s).
  • Proven track record of selling and developing relationships with high-level customers.
  • Demonstrate success in driving the highest levels of Customer Experience.

• OR 3+ years of education experience (teacher, administrator, etc.)
  • Knowledge of academic curriculum.
• Bachelor's degree.
• Proficiency with MS Office software.
• Strong oral and written communication skills, including oral presentation skills.
• Outstanding interpersonal and relationship-building skills.
• Able to travel outside of territory for designated regional and national sales meetings.
• Able and comfortable working in field (assigned territory) 90% of the time.
• Must be located in or around the Buffalo or Syracuse, New York area.

• Experience in selling supplemental curriculum resources or professional learning.
• Experience in working with K–12 school districts.
• Understanding of district purchasing cycles, grant funding, Title programs, and state/federal funding sources.
• Experience in presenting to district leaders, curriculum directors, and principals.
• Familiarity with Salesforce or other CRM platforms.
• Experience in managing a sales territory and developing strategic account plans.
• Knowledge of literacy, mathematics, intervention, multilingual learner, or professional learning initiatives.
• Has an existing network of educational contacts within the assigned territory.
• Has a background as an educator, instructional coach, administrator, or district leader.
• Has demonstrated success building long-term customer partnerships that result in repeat business and account growth.

First 30 Days

• Complete onboarding and training on TCM resources, services, systems, and sales processes.
• Gain proficiency with CRM expectations, reporting requirements, and territory management tools.
• Develop understanding of assigned territory, key accounts, funding opportunities, and market dynamics.
• Establish introductory outreach with existing customers and priority prospects.
• Participate in customer meetings, product demonstrations, and sales planning sessions with sales leadership and peers.

First 60 Days

• Develop and execute a territory business plan aligned to annual sales goals.
• Build relationships with key contacts in top focus districts.
• Identify and qualify new opportunities using the TCM Sales Process.
• Conduct independent customer meetings, needs assessments, and solution presentations.
• Maintain an active and accurate sales pipeline within CRM.
• Generate new opportunities that contribute to future revenue growth.

First 90 Days

• Demonstrate ownership of assigned territory and customer relationships.
• Consistently manage a healthy pipeline capable of supporting annual sales targets.
• Successfully advance opportunities through the sales cycle and secure initial wins.
• Collaborate effectively with internal teams including Customer Service, Professional Learning, Marketing, and Operations.
• Present a strategic account growth plan for top district accounts within the territory.
• Demonstrate the ability to position TCM as a trusted partner across multiple content areas and departments.

Success Factors

• Customer Focus: Making customers (external and internal) and their needs a primary focus of one's actions; developing and sustaining productive customer relationships; creating and executing plans and solutions in collaboration with the customer.
• Communicating Effectively: Conveying information and ideas in a clear, meaningful, and timely manner, providing information to ensure understanding, soliciting input from the audience during communication.
• Planning and Organizing: Establishing courses of action for self and/or others to ensure that work is completed efficiently in light of the strategies and destination of the department and/or organization.
• Exerting Personal Influence: Persuading others to support or agree with an idea, issue, or position.
• Acting with Integrity: Maintaining a commitment to honesty, models social, ethical, and organizational values, firmly adhering to codes of conduct and ethical principles.
• Work Standards: Setting high standards of performance for self, assuming responsibility and accountability for successfully completing assignments or tasks, self-imposing standards of excellence rather than having standards imposed.
• Knowledge of the Business: understands value from a customer perspective, stays informed, understands the organization, understands the educational market.
• Building Value-Based Relationships: explores opportunities for relationships, identifies relationship needs, facilitates mutual agreement, develops credibility, maintains open lines of communication.

• Strategic Account Management: Develops and executes territory and account growth strategies; identifies expansion opportunities across departments, schools, and funding streams; aligns solutions to customer goals and measurable outcomes.

At Teacher Created Materials, we are passionate about making a meaningful impact in education while fostering a collaborative and supportive work environment. You’ll join a company that values innovation, continuous improvement, and teamwork—where your ideas and contributions help shape how we support educators and students.

• Competitive salary
• Medical, dental, and vision insurance
• Paid vacation, sick time, and company holidays
• 401(k) with employer match
• Childcare reimbursement support
• Plus more!

Work Environment & Physical Requirements

• This position is based in the field and a Home office environment.
• Frequent traveling (mostly by automobile).
• Sit, stand, and walk for extended periods of time.
• Must be able to carry up to 50 lbs. when traveling and/or carrying materials to and from sales meetings and destinations.
• Repetitive hand and wrist movements for frequent use of computer keyboard and mouse.

Teacher Created Materials (TCM) is an equal opportunity employer and, as such, affirms in policy and practice to recruit, hire, train, and promote individuals in all job classifications without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, disability status, or protected veteran status. This policy of non-discrimination and affirmative action applies to all levels of employment and all employment practices, including compensation, benefits, transfers, layoffs, educational opportunities, training, and recreational and social activities.