Sales Director, Brand & Agency Sales (NY, NJ, CT)

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Job description

Audigent, a part of Experian, is the leading data activation, curation, and identity platform. Our pioneering technology unlocks the power of privacy-safe, first-party data to maximize addressability and monetization of media at scale—without relying on cookies.

As one of the industry's first data curation platforms, Audigent is transforming the programmatic landscape with innovative solutions like SmartPMP™, ContextualPMP™, and CognitivePMP™, which leverage AI and machine learning to package media with unique data in real time at scale.

We are looking for an experienced Programmatic Media and Data Sales Director to usher in the next wave of media and data curation by creating, growing new and existing client opportunities. You will focus on selling data solutions and Private Marketplace (PMP) deals to brands and agencies managing digital media campaigns. You will help drive Audigent's growth and delivering measurable value to clients in a rapidly evolving ecosystem.

Main Responsibilities

• Increase revenue from new business by selling PMP and data solutions that deliver scale and performance for digital media campaigns.
• Build, maintain, and grow client relationships with advertisers and agencies.
• Develop, cultivate, and manage a pipeline of new business relationships across agencies and brands of all sizes.
• Prospect, pitch, negotiate, and close new business opportunities with agencies and brands.
• Upsell and cross-sell leads from brands/agencies buying Audigent solutions through industry buying platforms into custom PMP and Deal ID solutions.
• Secure and expand strategic accounts to increase share of voice and stregthen client relationships.
• Collaborate across the sales team and with Audience Strategy, Curation, Strategic Accounts, and Marketing teams to deliver tailored data and media solutions and exceptional client service.
• Manage accurate client records and pipeline updates in Salesforce.
• Coordinate with business development resources and other sellers to provide integrated solutions.
• Stay informed on digital advertising trends, programmatic innovations, and evolving industry challenges to provide thought leadership and strategic guidance.

• 3+ years in digital, mobile, programmatic, or advertising sales, with relationships across media agencies and direct brands (including holding companies and independents).
• Experience with meeting and exceeding sales goals, specifically selling PMP deals and programmatic data solutions.
• Deep understanding of the adtech ecosystem, specifically DSPs/DMPs/SSPs (e.g., The Trade Desk, DV360, Yahoo!, Basis, Viant) and their role in supporting digital media campaigns and delivering value for brands/agencies
• Experience selling PMPs, deal IDs, and managed services solutions to clients of all sizes.
• Present and communicate effectively across face-to-face, phone, and email engagements.
• Work in collaborative environments and cross-functionally to organize teams to drive best-in-class media and data solutions.
• Thrive and adapt in fast-paced environments embracing innovation in a rapidly transforming media category.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, color, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.