Sales Director

Salary Range: $150,000.00 - $190,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).

Who We Are

 is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates and facilitates interactions between a bank's marketing team and its compliance team as they generate collateral that balances performance and compliance risk. Persado is at the forefront of helping marketing teams in highly regulated industries—such as banking, insurance, and financial services—manage content with speed, compliance, and confidence. Our platform empowers enterprise marketing departments to generate and deliver personalised timely, compliant content across channels with unparalleled efficiency and oversight. 

As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.

What You Will Work On

• Drive net-new business growth exclusively in the US Financial Services vertical through strategic prospecting, engagement, and consultative selling
• Lead new logo-focused sales motions, including account mapping, stakeholder engagement, solution value articulation, and contract negotiation
• Own the full acquisition lifecycle from outbound prospecting to signed contract, with a focus on strategic, high-value accounts
• Collaborate cross-functionally with Solutions Consulting to develop business cases and compelling value propositions that align with prospect goals
• Hand off newly closed accounts to the Customer Success & Operations teams for onboarding and retention post-sale
• Focus solely on net-new business acquisition — no responsibility for post-sale upsell or cross-sell
• Become a trusted advisor and strategic partner to C-level stakeholders, positioning Persado’s Enterprise AI as a long-term value driver
• Build and manage a healthy new business pipeline with accurate forecasting and reporting
  

What You Bring

• 10+ years of B2B experience with a proven track record in enterprise net-new sales, including new logo acquisition
• 7 years of experience selling SaaS into Financial Services / Banks at the mid-senior level to the Marketing, Compliance or Business Units
• Ability to manage complex net-new logo deal cycles with C-level engagement and multi-stakeholder coordination
• Proven success in generating new logos independently through outbound efforts and strategic campaigns
• Strong storytelling ability for both technical and business audiences, especially C-suite stakeholders
• A consultative, value-based approach to selling and relationship building
• Excellent verbal and written communication skills; able to tailor messages to multiple personas
• Entrepreneurial spirit with a collaborative mindset and a structured, results-driven approach
• Familiarity with MarTech/AdTech/RegTech ecosystems and digital marketing strategy is a strong plus
• Comfortable working in a high-growth, dynamic environment and adapting to evolving customer needs
  

What We Offer: 

Achieve your life goals and work goals at Persado

• Persado’s hybrid working model empowers both remote and in-office work equitably
• Competitive and equitable compensation
• Generous benefits packages globally
• We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
• Employee Enrichment Fund to pursue a passion or upgrade your home office
• Structured onboarding program to ensure a confident start and long-term success for new hires
• Strong emphasis on career development and mobility, continuous feedback loops and performance management
• Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
• #PersadoCares: 2 paid Volunteer days per year and charitable donation matching
• Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more 
  

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.
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