Director of Marketing

| Hybrid
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Are you bright, articulate, hardworking and ready to break into sales with a fast-paced start up? Join the awesome team at DearDoc as a Sales Development Rep, and start building your career now! DearDoc provides Artificial Intelligence for doctors to attract and keep new patients. This is an entry-level opportunity for an Account Executive who will have a direct impact on DearDoc’s success.

 

What You Will Be Doing:

--Identify and call doctor’s offices to drive new client acquisition. 

--Manage the entire sales cycle, from prospecting to meeting and closing.

--Perform market research; top performers will help test new products and services.

--Be a key player and contributor to the direction of this growing sales team. 

--Crush sales targets on a weekly, monthly and quarterly basis.

--Enjoy frequent company happy hours, nerf wars and good times!

 

t’s your lucky day. DearDoc is looking for a Director of Marketing to join our fast-growing, start-up team. This is a unique opportunity to help build, execute and own the marketing strategy for a thriving company on a rocketship trajectory. 

 

About DearDoc:

DearDoc is a cloud-based software company who is reinventing the way new patients meet their doctors through innovative technologies. We challenge the standard of how patients can discover and engage with healthcare professionals while helping doctors modernize their practice for greater efficiency and accelerated growth.

 

We are a small, collaborative, and diverse team of A+ players who know how to roll up our sleeves and get things done. Come join us!

 

Responsibilities:

  • Lead and manage all marketing efforts, including paid, owned and earned media. 
  • Support content creation for various marketing efforts, including whitepapers, collateral, website content, blogs, social posts, etc.
  • Design, plan and manage integrated demand generation strategies, driving leads through each stage of the sales funnel. 
  • Support the needs of performance-based marketing programs, affiliate campaigns and channel partnership programs. 
  • Develop and oversee our marketing automation and lead nurturing efforts.
  • Devise a data driven ABM strategy.
  • Product marketing.
  • Play a major role in achieving our retention/upsell goals by supporting the needs of customer onboarding, customer experience, customer communications.  
  • Oversee DearDocs brand strategy and market positioning. 
  • Guide and lead on the implementation of our marketing tech stack. 
  • Leverage the full capabilities of existing and future (integrated) technologies to drive business efficiencies. i.e. CRM (Salesforce), analytics (Google), email marketing, lead scoring, ABM, BI, intent data, website A/B testing, attribution tools, etc.

Requirements:

  • Early stage start-up experience is beneficial. 
  • B2B experience in the SMB segment is required. Mid-market and enterprise experience is a plus. 
  • Healthcare experience within DearDocs ecosystem is a plus. 
  • You've helped SaaS firms drive significant ARR growth.
  • You understand the different pieces at play when scaling SaaS products, as well as how they work together. i.e. marketing, sales, product, customer success, etc.
  • In-depth experience managing key functions of a successful marketing team. That includes, but is not limited to paid/earned/owned media, full-funnel lead generation, marketing automation, ABM, customer experience, brand strategy, etc.
  • Supporting the needs of referral/partnership marketing is a plus.
  • Helped run or ran marketing automation programs and setting up operational processes.
  • Experience defining account-based marketing strategies, which includes lead scoring and predictive modeling.
  • Hands-on' experience building campaigns using CRM/marketing automation/tracking/attribution tools. 
  • Created or led the creation of marketing collateral, content, infographics, white papers, etc.
  • Basic web development and design knowledge.
  • Experience with marketing tech stacks.

You Exhibit These Characteristics:

  • A continual learner with a growth mindset who is on the cutting edge of industry best-practices and innovations.  
  • Practical skills to apply best-in-class techniques to the specifics of our business situation
  • Strong analytical and critical-thinking skills required, with a test and learn mindset, adept at using data to draw strategic conclusions.
  • A collaborative team player that can manage multiple requirements concurrently.
  • Amazing project management skills. You have lots of experience managing multiple simultaneous projects involving cross-functional teams, with budget, schedule, and resource constraints.

Qualifications 

  • Bachelor’s degree 
  • 3+ years experience in developing and implementing marketing strategies for high growth SaaS companies 
  • HTML / Coding experience/JavaScript/QueryString Parameters Required
  • Excel required
  • Demand generation experience required 
  • Google Analytics required
  • Marketing automation experience required
  • ABM experience required 
  • Salesforce experience required
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • Salesforce ApexLanguages
    • SqlLanguages
    • jQueryLibraries
    • AWS RedshiftDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google AnalyticsAnalytics
    • PhotoshopDesign
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • PipedriveCRM
    • SalesforceCRM

Location

We are located in the middle of the financial district of lower Manhattan. We have amazing bars and restaurants walking distance in all directions from the office. We are a couple blocks away from the Fullerton station which connects to all major subways lines throughout the city.

What are DearDoc Perks + Benefits

DearDoc Benefits Overview

DearDoc is committed to supporting the well-being and professional growth of its employees through a comprehensive package of benefits and perks. Our offerings include a generous 401k match to secure your financial future, unlimited PTO to maintain a healthy work-life balance, and a flexible hybrid work environment that caters to your needs. We promote physical fitness and mental well-being with ClassPass and CitiBike memberships, as well as mental health therapy support. In recognition of family priorities, we provide an outstanding 4 months of paid maternity and paternity leave. Additionally, to foster team camaraderie, we offer free lunches every Wednesday. These benefits and perks collectively contribute to a rewarding and fulfilling experience at DearDoc.

Culture
Volunteer in local community
DearDoc members volunteered at Experience Camps, a national program for grieving children who've lost a loved one. We support their journey to healing.
Partners with nonprofits
DearDoc has partnered with WISE (Women in Sales Everywhere)
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Quarterly engagement surveys
Hybrid work model
Summer hours
President's club
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Recently completed a DEI workshop for DearDoc Sales Team with a company called Bundle.
Mean gender pay gap below 10%
Health Insurance + Wellness
Dental insurance
Vision insurance
Health insurance
Wellness programs
Team workouts
Mental health benefits
Virtual therapist available to all staff
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave
Generous parental leave
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Flexible time off
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
We provide Employees free lunch on Friday.
Free snacks and drinks
At DearDoc, we prioritize wellness by providing a fully stocked, healthy snack section in the office. Additionally, we treat our team to free lunches every Wednesday, ensuring they stay nourished.
Some meals provided
Company-sponsored happy hours
Pet friendly
Relocation assistance
We provide a stipend to team members that move to the Manhattan area.
Fitness stipend
Home-office stipend for remote employees
We provide a stipend for remote workers annually for their home office.
Professional Development
Job training & conferences
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
Personal development training

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