Search Engine Marketing Specialist - Surfside

Surfside is an end-to-end marketing technology company that has built a first of its kind data activation and customer acquisition platform that provides brands and retailers the ability to manage, enrich and activate all of their customer data in order to increase awareness, traffic, and ultimately sales.

We partner with many of the leading brands, retailers, and advertisers across Direct-to-Consumer Cannabis, Healthcare, and their adjacent industries. Our success is driving organic growth and we are looking for innovative, action-oriented professionals with the desire and initiative to make a major impact on the business. The work environment is collaborative, fast-paced and team-driven.

Job Description:

As a Search Engine Marketing (SEM) Specialist at Surfside, you will play a pivotal role in crafting and executing innovative search and social media advertising campaigns. You will be responsible for the end-to-end management of these campaigns, ensuring they meet the desired objectives and deliver high performance for both internal projects and our valued clients.

Key Responsibilities:

• Develop and implement effective SEM strategies for both search and social media platforms.
• Manage the creation, execution, and optimization of PPC campaigns across various search engines and social media platforms.
• Conduct keyword research, analysis, and selection to optimize campaign reach and effectiveness.
• Collaborate with clients to understand their marketing objectives and tailor campaigns to align with their goals.
• Regularly update clients and stakeholders on campaign performance, insights, and recommendations.
• Manage multiple campaigns simultaneously, ensuring timely delivery and quality performance.
• Monitor and analyze campaign performance using a variety of analytical tools.
• Prepare detailed reports on campaign performance, including ROI, conversion rates, and other relevant KPIs.
• Use data insights to make informed decisions and continuous improvements to campaigns.
• Work closely with the marketing team, including SEO specialists, content creators, and graphic designers, to ensure cohesive campaign execution.
• Stay updated on the latest trends and developments in SEM and social media advertising.
• Provide insights and recommendations to internal teams to enhance Surfsides' overall marketing strategies.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience, 3 to 5 years, in SEM, including PPC campaign management on platforms like Google Ads and Bing Ads.
• Strong understanding of social media advertising, particularly on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Proficient in analytics and reporting tools such as Google Analytics.
• Excellent communication and client-management skills.

Preferred Qualifications:

• Google Ads certification.
• Experience with SEO and digital marketing strategies.
• Creativity and experience in campaign design and execution.
• Strong problem-solving skills and ability to work under tight deadlines.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.