📍 New York · Full-time · From April 2026
Why this role matters
Formance is a $21M Series A company backed by PayPal Ventures and top-tier investors, building the financial backend that powers the next generation of fintechs, banks, and digital platforms. Already integrated with Stripe, Adyen, Wise, Modulr, and more — and trusted by financial platforms across the US and Europe.
We opened our New York office a few months ago to accelerate our expansion into the U.S. market. We closed Q1 strong. We have the product, the customers, and the momentum. What we need now is someone who can walk into a room with a CTO or a Head of Payments, understand their problem in 20 minutes, and make them feel like Formance is the only logical answer.
This isn't a role for someone who follows a script. It's for someone who genuinely enjoys the challenge of selling something technical to people who know their stuff.
What you'll actually do
Own the full sales cycle — from the first cold conversation to signed contract — on deals typically ranging from $100K to $300K ACV. Your buyers are CTOs, VPs of Product, and Heads of Payments at fintechs, crypto platforms, and financial institutions.
You'll work closely with our founders and engineering team — not as a support function, but because the best deals at Formance happen when sales and product think together. You'll bring market signals back from the field that shape what we build next.
Concretely : identifying high-potential targets in the US fintech and crypto ecosystem, running discovery calls that go deep on architecture and business model, navigating procurement and compliance in regulated environments, and closing deals with conviction.
What we're looking for
4+ years in B2B tech sales, with experience selling into fintech, payments, banking, or crypto. You've closed complex deals with technical buyers — not just managed accounts.
More than your track record, we care about how you think and how you communicate. Can you explain a complex infrastructure concept simply? Can you build credibility with an engineer and a CFO in the same meeting? Do you get curious about a customer's architecture before you pitch?
You're comfortable in an early-stage environment — where the playbook is still being written, resources are focused, and your judgment matters more than your ability to follow a process.
US market experience is required. You understand how enterprise and mid-market deals move here : procurement cycles, legal constraints, stakeholder dynamics.
Package
$150K base · $300K OTE with uncapped variable · Equity · Occasional offsites with the European team
About Formance
We're building the infrastructure layer for modern money movement — open-source at the core, with a growing suite of financial backend modules used by platforms operating at global scale.
Technical docs · GitHub
Top Skills
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