Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity—operating, innovating, and creating at the intersection of Ogilvy’s capabilities and global talent—Ogilvy Health brings forth world-class creative solutions for its clients.
Over the past year alone, the Ogilvy network has been recognized with the following:
- Global Agency Network of the Year (Ad Age)
- Global Agency of the Year (Adweek)
- One of the “Best Places to Work” for LGBTQ+ equality (Human Rights Campaign’s Corporate Equality Index)
- Most Effective Agency Network (Effie Worldwide)
- Agency Network of the Year (Clio Awards)
- Network of the Year (One Show)
- Global Network of the Year (LIA Awards)
- Gartner Magic Quadrant Leader
- Most Awarded Agency (Influencer Marketing Awards)
- …and Ogilvy was the first agency network to secure the top rankings on both WARC’s Creative 100 and Effective 100 in consecutive years
For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health on LinkedIn, Instagram, Facebook, X, and Threads.
About the Role
The Senior Account Executive, Influence & Social Strategy plays a critical role in developing and executing impactful social media and influencer marketing strategies for our healthcare clients. This individual will lead the day-to-day management of social media campaigns, fostering client relationships and collaborating with internal teams to deliver results for pharmaceutical, medical device and other healthcare clients. This role requires a strong understanding of social media platforms, influencer marketing best practices, and the US healthcare landscape; pharmaceutical or medical device digital marketing experience is preferred.
What You’ll Do
- Social Media Strategy & Execution: Develop and support implementation of comprehensive social media strategies aligned with client objectives, including content calendars, platform-specific strategies and community management plans.
- Influencer Management: Identify, vet and support relationship management with patient and healthcare provider (HCP) influencers, negotiating contracts and ensure compliance with FDA and FTC regulations.
- Content Development & Oversight: Oversee the creation of engaging and informative social media content, advocating for creative excellence while also ensuring alignment with brand guidelines and regulatory requirements.
- Paid Social Media Strategy: Partner with paid media teams to build thoughtful, strategic paid social strategies across various platforms, keeping abreast of new ad formats and continuing to bring our clients innovative thinking in terms of how to best achieve business objectives.
- Social Channel Management: Develop and implement content strategies for both product and corporate social media channels. Understanding of community management best practices.
- Client Relationship Management: Build and maintain strong relationships with clients, servicing as a key point of contact for social media and influencer initiatives.
- Team Collaboration: Collaborate effectively with internal teams, including creative, medical, and project management, to ensure seamless execution of campaigns.
- Measurement & Reporting: Track and analyze campaign performance, providing regular reports to clients and internal stakeholders. Identify key insights and optimize strategies based on data.
- Staying Ahead of the Curve: Continuously research and stay informed on emerging social media trends, platform updates, and best practices across social media, influencer marketing and the healthcare industry.
What You’ll Need:
- Healthcare Experience: Minimum 3-4 years of experience managing paid social media or influence programs. Healthcare or regulated industry experience preferred.
- Paid Social Media: Experience creating strategies and launching paid media campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, and Reddit.
- Influencer Marketing Expertise: Proven track record of managing successful influencer programs preferred.
- Social Media Management: Proven experience managing social media channels preferred. Deep platform knowledge across Meta (Facebook & Instagram), LinkedIn, YouTube, TikTok, with an understanding of other emerging platforms. B2B or HCP experience preferred.
- Social Tech Experience: Experience managing social channels, launching paid media, and/or building analytics dashboards in social media management tools, such as Sprinklr or Sprout Social.
- Analytical Skills: Excellent analytical skills to interpret data, track campaign performance, and generate insightful reports.
- Flexibility & Adaptability: Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities.
How We'll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
#LI-SP1
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
Top Skills
Ogilvy Health New York, New York, USA Office
636 11th Avenue, New York, New York, United States, 10036-2010
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