Senior Account Executive

Location: New York City

About AZIONE: Founded in 2010, AZIONE is more than just a PR agency. We specialize in elevating brands by leveraging our proactive approach, transforming emerging companies into household names, and reshaping consumer perceptions of established brands. Recognized by Forbes as one of the Top Agencies in America in 2021, we take pride in our nearly decade-long legacy of building some of today's most relevant brands, including Kosas, REI, Teva, Corepower Yoga, Pressed Juicery and many others.

Job Description: AZIONE, an award-winning agency, seeks an experienced candidate to join as a Senior Account Executive across our media, beauty/wellness, fashion, and lifestyle divisions. The ideal candidate should possess 4+ years of post-college / internship experience in PR. Experience with innovative startups is a plus. Candidates must thrive in a fast-paced environment.

Key Responsibilities:

Client Relationships & Growth

• Builds excellent client relationships, as the day-to-day client contact and media liaison 
• Contribute to calls with client and in-person meetings alongside senior team leadership
• Attends 1:1 media briefings with clients as needed (i.e. interviews, desksides, press previews, event activations and more)  
• Acts as a source of knowledge to clients, bringing expertise, knowledge and experience to all conversations, initiatives and projects.
• Oversee and contribute to new business processes including brainstorm calls, research, deck contribution and pitch preparation

Strategic Thinking 

• Actively pitches across client priorities to consistently secure business, brand, and product features, executive profiles, podcasts, and trend stories to articulate marketplace differentiation and reach key stakeholders
• Shepherds the curation of appropriate editorial and brand partnership opportunities for client projects 
• Oversee and execute launches and larger campaigns to deliver media coverage for clients
• Contributes to development and execution of integrated PR campaigns as extension of clients’ in-house marketing teams, inclusive of business + lifestyle media relations, influencer engagement, brand partnerships and experiential activations
  • Oversee cadence of media coverage, messaging, and press material development, ensuring all are in line with clients’ overall strategy and brand guidelines
  • Draft pitches with AM / AD oversight
• Oversee the implementation of brand partnerships
• Review and proofread all client agendas and action items, ensuring all touchpoints are free of discrepancies and fully updated with latest client deliverables 
• Oversee and edit weekly and monthly recaps for all team projects

Excellence in Delivery

• Maintains and continuously grows network of powerful “turnkey” media, brand partners, and influencer relationships
• Ignite steady rhythm of proactive and inbound editorial, partnership, and event integration opportunities
• Stays apprised of new technologies and business trends, affiliate platforms, social media trends, and more, assessing brand relevance and strategic use
• Continuously stays up-to-date on best practices relating to reporting to underscore qualitative and quantitative ROI and impact of executed campaigns 
• Monitor and keep abreast of industry news and trends, sharing insights and news within the team
• Anticipate and proactively offer solutions to account leads for issues specific to assigned clients/initiatives
• Manage and contribute to agency database of editorial relationships 

Leadership

• Displays integrity, honesty, reliability, responsiveness and openness to be trusted by clients and internal teams
• Contributes to building a positive culture of the team and broader studio
• Encourages a positive collaboration and synergy between the PR + Digital teams
• Provide mentoring and insight to digital/influencer team members including JAE, AC, and interns as assigned
• At a brand level, demonstrate accountability client success through accountability of roles and responsibilities and achieving assigned goals 
• Contributes to building a positive team culture and staffing development, attending teamwide calls to nurture team growth, one-on-one team member development, and empowering others to take accountability for their learning
• Escalates issues appropriately and in a timely manner as they arise
• Actively appreciates colleagues, clients and suppliers to recognise and reward great work.
• Demonstrates professionalism, respect and appropriate conduct at all times, setting an example for the team

Requirements:

• 4+ years of post-college / internship experience in PR
• Strong problem-solving skills with a creative mindset
• Must be located in New York City
• Our NYC team operates on a hybrid office schedule

Benefits:

• Salary -  $80,000 - $95,000 annually (based on experience)
• 100% medical and dental coverage
• Bonus and commission opportunities
• Year-long summer Friday hours
• 401K benefits

To Apply: Please send your resume to [email protected]. Visit AZIONEPR.com for more information about our company.