Senior Account Supervisor, Brand PR (Fashion Client)

Responsibilities:

• Play a major role in driving the research, planning, and development and execution of comprehensive integrated communications campaigns, with a focus on landing headline leading earned coverage
• Make sure the team's work is earned-worthy at the core
• Work with Edelman’s specialists as part of integrated team
• Manage integrated global campaigns that target a typical integrated project lifecycle to include: discovery, influencer, strategy, creative, execution, launch and post-launch reporting & maintenance phases
• Manage day-to-day client budget issues to resolution
• Manage process of developing client scope of work document, with support from finance and project management
• Demonstrate expert strategic counsel in the development of media relations strategies, including creating and driving outreach plans, message development, management of events, coordination of media familiarization trips, effective pitching, and training of spokespersons on speeches and presentations and growth of contact network
• Demonstrate proficiency in writing skills to craft internal and client correspondence, communications plans, press materials, new business proposals, etc.
• Serve as inter-agency lead contact, working with other agencies and partners on behalf of client, when appropriate
• Oversee quality and operational performance of accounts, ensuring work quality and deadline adherence, including overseeing junior staff’s work products to ensure quality and consistency
• Contribute to new business process, including identifying new business opportunities, idea contribution, research, and proposal preparation.
• Participate in cross-practice and cross-geographical teams to provide clients and prospects with the most compelling team and proposal
• Manage team's performance as it relates to client service and quality control, recommending appropriate tactics to clients and internal team leads on project implementation

Basic Qualifications

• At least six years of relevant professional experience in public relations
• A bachelor’s degree or equivalent work experience

Preferred Qualifications:

• Past agency experience
• Knowledge of the fashion industry, including strong existing relationships with top fashion outlets and reporters
• A passion for and knowledge of fashion including one, if not several, of our client’s priority product categories: watches, jewelry, handbags, sneakers and apparel
• Working experience developing and driving comprehensive and sophisticated media strategies, partnering with key subject matter experts across Social Strategy, Integrated Strategy, Influencer, & Creative teams to drive projects forward
• Understand how to work with Project Management as a fundamental partner to execute integrated campaign plans
• Demonstrated experience managing clients, including serving as day-to-day client, counseling clients on strategy, and pushing back when needed
• Proven ability to manage large projects on one or more sizable accounts
• Have managed teams, with ability to delegate tactical assignments and accurately judge and edit the work of others.
• Able to oversee budgets and staffing
• Experience collaborating across disciplines and geographies
• Comfortable with tight timelines
• A comprehensive understanding of your clients’ businesses and their missions, as well as their key stakeholders (consumers, employees, investors, regulators, media, vendors, partners, and other businesses/organizations, etc.) and ability to impart this knowledge to account team members
• Familiar with best practice communications tactics and public relations tools
• Excellent written and verbal communications skills
• Keep a pulse on media and pop culture trends and news