Senior Affiliate Creator Marketing Manager (Consultant)

What You'll Do

• Own the day-to-day management of client relationships, providing proactive communication, documentation, guidance, and expertise to client stakeholders.
• Develop and execute full-funnel influencer strategies that align with client goals, whether driving awareness or conversions.
• Provide full-service, end-to-end creator program management, including recruitment, gifting, contract development, negotiation, activation, and performance optimization.
• Source, vet, and activate creators across various platforms, including TikTok, Meta, YouTube, Substack, etc., that align with the brand’s voice and target audiences.
• Negotiate deliverables, usage rights, and compensation models with creators, striking a balance between performance goals and budget efficiency.
• Partner with clients and creators on whitelisting and paid amplification campaigns, ensuring creative assets and targeting strategies maximize performance.
• Build and execute compensation strategies using flat fee, CPA, or hybrid models, optimizing for performance while aligning with creator expectations and client ROI goals.
• Collaborate with creators on content planning, briefs, and approvals to ensure brand consistency while maintaining creator authenticity.
• Manage client budgets across campaigns, with a focus on ROI, CAC, and LTV contribution.
• Provide ongoing campaign reporting and insights, highlighting creative performance, content engagement, conversion trends, and new opportunities.

What You'll Bring

• 5+ years of hands-on experience managing influencer programs with proven success in driving measurable business outcomes.
• Strong understanding of influencer platforms, content formats, and creator compensation models (flat fee, affiliate commission, gifting, hybrid).
• Excellent communication skills; comfortable building relationships with creators, presenting to clients, and translating campaign results into actionable insights.
• An analytical mindset and ability to use data to optimize creator selection, content formats, and campaign performance.
• Ability to balance strategy and execution, moving fluidly from sourcing and negotiating with creators to reporting and scaling campaigns.
• A natural relationship-builder with a network of creators, agencies, and platform contacts.
• Experience in some of our core verticals, such as Retail, Health & Wellness, CPG, B2B/Prosumer, FinTech, Subscription & Services.

Bonus Experience

• Experience running campaigns on TikTok Shop, Amazon Associates/Creator Connections, LTK, and ShopMy.
• Background in affiliate marketing and/or solid understanding of how other marketing channels can work together to fuel growth.