Senior Analyst, Performance Media Analytics

Job Summary 

We are seeking a Senior Analyst to join the Analytics team within the Performance Media group at Horizon Media.  The ideal candidate will have proven experience and a passion for data-driven decisions that will improve results for a portfolio of clients.  This role reports to the Supervisor of Analytics, who helps to oversee a rigorous test-and-learn process for Performance Media advertisers, and it covers multiple discipline areas, including programmatic media, paid social, SEM, and affiliate marketing. Additionally, the Senior Analyst will support RTB optimization and strategy for these channels, helping drive effectiveness and measurement of media buying.  This is a unique opportunity for a motivated individual to lead toward innovation and thought leadership throughout a vibrant and dynamic organization. 
 

Main Duties and Responsibilities 

• 40% - Analyze information to bring forward insights and recommend optimizations to improve long-term results 

• 20% - Support the design and implementation of tests, data-driven processes and tools to advance client goals and Performance Media capabilities 

• 20% - Support development of KPIs and reporting methodologies / forecasts to advance brand goals 

• 10% - Support development of reports and dashboards to clarify results at scale 

• 10% - Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers 

Supervisory Responsibilities 

Train and manage at least 1 new/junior Performance Media analytics personnel 

Knowledge and Skills Required 

• Bachelor’s Degree in Computer Science, Analytics or related field  

• 3 years’ relevant work experience, preferably in media and/or digital marketing. Direct practioner/buying knowledge in Search, Social, Programmatic, or Affiliate is a plus. 

• Strong analytical skills, including the ability to analyze raw data, draw conclusions and make recommendations based on forecasted outcomes 

• Coursework in statistics and experience with economics or finance data 

• Working knowledge of digital media, especially any media the can be bought programmatically 

• Expertise in Microsoft Excel and some knowledge of PowerPoint 

• Time management and collaborative team skills 

• Some knowledge of statistics software, R and/or SAS, and/or database management skillset such as SQL 

• Excellent verbal and written communication skills, with ability to convey technical findings in layman’s terms 

Certificates, licenses and registrations 

N/A 

Physical Activity and Work Environment 

N/A 

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. 

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