Senior Associate, Data Analytics, Corporate Marketing

Job Description

The Ares Corporate Communications and Marketing team is seeking a Senior Associate, Data and Analytics to help build the foundation for tracking the impact of our integrated marketing efforts. The team is responsible for strategic planning and execution of external, employee and digital communications efforts across Ares’ global platform and is leading the launch and rollout of: a new corporate website and global advertising efforts.

The team works closely with a range of internal partners, including senior leadership, investment professionals, legal and compliance. This is a high-energy and committed team that values colleagues who are strategic thinkers, problem solvers and intellectually curious, as well as have high professional standards.

This role will be responsible for helping to build an interconnected system by which our team can measure impact and track KPIs across platforms like web, social, email, paid digital, the Ares’ intranet, and print media—and would structure and maintain this system over time. This person will be tasked with identifying data-driven and actionable insights and bringing them to the team through regular reporting and dashboards. The associate will work closely with a range of partners, including the website development team, to ensure proper tracking and tagging is in place for all campaigns and platforms. They will also leverage their understanding of digital trends and emerging tools to help ensure Ares is a leader in the digital space and with its approach to content and paid media.

Reporting Relationships

Reports to: Principal, Digital Lead

Responsibilities:

• Work alongside members of the Corporate Communications and Marketing team to help build and manage a comprehensive tracking system and cadence of reporting for Ares’ digital platforms and paid media campaigns
• Help define a measurement plan based on KPIs, in partnership with the team, and track progress against those key metrics
• Partner with the website team to better understand visitor behavior, user acquisition and overall website patterns and activity
• Design and produce digestible data dashboards to help deliver insights to the Corporate Communications and Marketing team and firmwide colleagues
• Stay apprised of current and new functionality and/or metrics of digital platforms

Qualifications:

• Education: Bachelor’s degree
• Applicants should have at least 5-7 years of relevant experience in a related role. Experience working with data, developing insights, and comfort with digital platforms (paid media, social media, email marketing, website, advertising) is required. Experience or education in GA4 is a must. Experience working at an alternatives investment manager or bank a plus.
• Strong working knowledge of digital platforms and tracking, including Google Analytics and site tagging
• Proven ability to translate complex data into clear and actionable insights
• Strong MS Excel skills and analytical ability
• Exceptional organizational skills, including the ability to manage and analyze multiple campaigns and data sources
• Knowledge and experience with Power BI, Tableau or other reporting dashboards a plus
• Ability to work effectively and efficiently in an entrepreneurial environment
• Highly motivated self-starter who works well independently
• Ability to meet deadlines and work well under pressure
• Ability to adopt a collaborative/collegial approach with investment and functional teams

Reporting Relationships

Compensation

$130,000 - $150,000

There is no set deadline to apply for this job opportunity. Applications will be accepted on an ongoing basis until the search is no longer active.