Merkle Logo

Merkle

Senior Associate, Digital and Programmatic

Reposted 3 Days Ago
Be an Early Applicant
In-Office
New York, NY
51K-70K Annually
Junior
In-Office
New York, NY
51K-70K Annually
Junior
The Senior Associate manages media campaigns, supports client deliverables, conducts research and analysis, and optimizes campaign performance across multiple digital platforms.
The summary above was generated by AI

Job Description:

Senior Associates are responsible for supporting Manager/Sr. Managers in executing media campaigns across clients within the dentsu portfolio of agencies, including Carat, dentsuX, and iProspect. The role expects familiarity with the following but will also include on-the-job training in industry landscape and technologies, technology partnerships, campaign management, client services, ad trafficking, data analysis, and communications.

   

Key Accountabilities: 

  • Deliver media programs that exceed client objectives leveraging technology & human-powered AI 

  • Further refine holistic understanding of the digital media ecosystem and deep understanding of media optimization strategies 

  • Support Manager/Sr Manager with all client deliverables including research, campaign set up, pre/post-launch QA, optimization recommendations, reporting, billing reconciliation, and internal communication 

  • Complete QA of all platforms supporting a campaign launch (ad server, DSP, verification partner, etc.) 

  • Develop expert level understanding of trafficking process and implications of trafficking decisions on reporting and campaign set-up 

  • Coordinate hand-offs between media team and ad operations team during trafficking process 

  • Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) working cohesively to deliver for the clients 

  • Troubleshoot basic campaign delivery and performance issues independently 

  • Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery 

  • Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components (SSPs, DSPs, data partners, etc.) 

  • Develop ability to Interpret media data, provide actionable insights and recommendations to line management for review/approval 

Qualifications

  • Bachelor’s degree or 1-2 years’ experience within the digital and programmatic industry 

  • Experience across programmatic technology platforms and omnichannel DSPs preferred, such as DV360, TTD, Xandr, Yahoo, etc… 

  • Knowledge of other industry & ad technology platforms, such as ad servers (ex: CM360), ad verification platforms (ex: DoubleVerify, IAS), Mediaoceean, Prisma, or similar planning/financial platforms, etc. 

  • Strong knowledge of media math formulas and concepts 

  • Knowledge of basic financial principles, such as revenue and profit 

  • Excellent verbal and written communications 

  • Collaboration mindset 

  • Strong attention to detail  

  • Proactive work ethic 

  • Ability to prioritize multiple tasks 

  • Solutions orientated with strong critical thinking abilities 

  • Strong analytical thinking and mathematical skills  

  • Comfortable with analysis and data 

  • Experience working with business applications; MS Office Suite desired 

Additional Information 

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

Benefits available with this position include:

· Medical, vision, and dental insurance,

· Life insurance,

· Short-term and long-term disability insurance,

· 401k,

· Flexible paid time off,

· At least 15 paid holidays per year,

· Paid sick and safe leave, and

· Paid parental leave.

The anticipated salary range for this position is $51,000-$70,375. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/  

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Top Skills

Cm360
Doubleverify
Dv360
Ias
Mediaocean
Ms Office Suite
Omnichannel Dsps
Prisma
Programmatic Technology Platforms
Ttd
Xandr
Yahoo

Merkle New York, New York, USA Office

32 6th Avenue, New York, NY, United States, 10013

Similar Jobs

5 Hours Ago
In-Office
New York, NY, USA
51K-70K Annually
Junior
51K-70K Annually
Junior
AdTech • Marketing Tech
The Senior Associate supports media campaign execution, handles client communications, manages data analysis, and ensures campaign quality and optimization. They coordinate between teams and develop a deep understanding of the digital media ecosystem.
Top Skills: Cm360DoubleverifyDv360IasMediaoceanMs Office SuitePrismaTtdXandrYahoo
6 Days Ago
In-Office
New York, NY, USA
51K-70K Annually
Junior
51K-70K Annually
Junior
AdTech • Marketing Tech • Software
Support media campaigns across dentsu agencies by managing campaign execution, ensuring effective trafficking, and providing data insights while collaborating with internal teams.
Top Skills: Ad ServersAd Verification PlatformsCm360DoubleverifyDv360IasMediaoceeanMs Office SuiteOmnichannel DspsPrismaProgrammatic Technology PlatformsTtdXandrYahoo
3 Hours Ago
Remote or Hybrid
New York, NY, USA
Senior level
Senior level
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The role involves supporting Manufacturing Solution Sales as a technical consultant, guiding revenue growth, leading workshops, and addressing customer needs.
Top Skills: AICloud Software SolutionsServicenow

What you need to know about the NYC Tech Scene

As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.

Key Facts About NYC Tech

  • Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
  • Key Industries: Artificial intelligence, Fintech
  • Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
  • Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account