Senior Associate - Group Insurance Communications

Location Designation: Hybrid - 3 days per week
Senior Associate, Group Insurance Communications
Location Designation: Hybrid - 3 days per week
When you join New York Life, you're joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You'll have the opportunity to grow your career while developing personally and professionally through various resources and programs. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture. This position is hybrid with Tuesday - Thursday in the New York or Philadelphia office, and Monday and Friday as virtual days.
New York Life Corporate Communications is seeking a dynamic communications professional to join the team as a Senior Associate to support Group Insurance Communications.
Role Overview:
The role will primarily support internal and change communications strategies for several Group Insurance businesses at New York Life, including Group Benefit Solutions (GBS); Group Membership Association Division (GMAD); and Institutional Life (IL). This role may occasionally support external communications initiatives as well. The majority of the role's efforts will be in support of GBS, one of New York Life's fastest-growing businesses.
The candidate must be able to execute on a combination of tactical internal, change, and sometimes external communications efforts in support of team initiatives including organizational changes, innovation campaigns, operational updates, promotional stories, and business development.
Key to success will be the ability to quickly cultivate important relationships with corporate communications teammates, and internal business partners, including strategy, solutions, marketing, distribution, claims, underwriting, service and HR.
The right person for this promising opportunity must be focused, yet adaptable and agile enough to succeed in a fast-paced environment as part of a tight-knit team that supports a fast-growing business. This role reports to the communications lead for New York Life's Group Insurance businesses.
What You'll Do:

• Supporting communications planning and execution for both GBS and GMAD; providing some communications support for IL.
• Crafting compelling, consistent narratives that articulate the value proposition and competitive differentiation of Group Insurance businesses to internal, and sometimes external, audiences.
• Developing leadership communications including executive messaging, town halls, employee meetings, intranet content, and video communications that build understanding and alignment around business priorities.
• Partnering with HR and business leaders to communicate organizational changes, policy updates, and strategic initiatives that impact Group Insurance teams and stakeholders.
• Developing and executing change communications strategies that help employees navigate transitions, embrace evolving business priorities, and understand new processes.
• Occasionally supporting external communications initiatives including media relations and leadership social media to elevate the profile of GBS, GMAD and its leadership teams; partnering with colleagues in Marketing to align on broader messaging and strategic approach.
• Supporting crisis communications and issues management as needed, working closely with Corporate Communications colleagues.
• Establishing and tracking key performance indicators for communications initiatives, including intranet engagement metrics, employee survey results, and media coverage analysis; leveraging data and feedback to continuously refine communications approaches and demonstrate business impact.
• Leveraging - and staying current with - communications best practices and emerging technologies, including generative AI tools, to enhance team capabilities and content quality.

What You'll Bring:

• Professional with minimum of 5 years' communications experience, especially internal and change communications experience, and at least 2-3 years of strong experience in the insurance or financial services space.

• Superior written, verbal and interpersonal communication skills.
• Creative and strategic thinker with a growth mindset.
• Experience using AI-powered communication tools to optimize engagement and support organizational goals.
• Comfort and experience with AI and emerging digital tools for content development and communications automation.
• Ability to multi-task and work under pressure to deliver to multiple deadlines.
• Proactive and self-motivated.
• Strong partnering skills and a collaborative approach to working with colleagues across corporate communications.
• Strong project management and organizational skills.
• Exemplary attention to detail.
• Some media relations skills and experience engaging top-tier and trade press.
• Bachelor's degree or higher.

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Pay Transparency
Salary Range: $81,000-$115,500
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 93499