Senior Associate, Lifecycle Marketing

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As a Senior Associate, Lifecycle Marketing, you own the tactical execution of GTM lifecycle campaigns across email, SMS, and in-app messaging, focused on pre-enroll, awareness, consideration, and acquisition stages.. You partner closely with Sales, PMM, and Analytics to support GTM initiatives, demand generation efforts, and targeted acquisition campaigns. You manage day-to-day campaign workflows from concept through deployment, using your marketing instincts to deliver timely, personalized communications. You collaborate closely with design, content, and analytics partners to optimize campaign performance, ensure compliance, and deliver value across the pre-enroll customer lifecycle. You also contribute to process improvements and act as a go-to resource for operational best practices within the team.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Manage end-to-end execution of lifecycle campaigns, ensuring accuracy, timeliness, and performance
• Collaborate cross-functionally with stakeholders to align messaging and creative with campaign goals
• Monitor performance metrics across channels and proactively identify optimization opportunities
• Conduct and document A/B tests to inform campaign improvements and boost engagement
• Partner with Sales and PMM to support pre-enroll initiatives and improve KPIs
• Execute acquisition and pre-enroll campaign strategies across key segments
• Manage high-volume stakeholder requests while maintaining prioritization discipline
• Troubleshoot and resolve issues related to campaign logic, asset delivery, or platform configuration
• Ensure compliance with regulations including GDPR, CAN-SPAM, TCPA, and other standards
• Identify and recommend process improvements to enhance campaign efficiency and effectiveness
• Demonstrate ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
• 4+ years of experience in lifecycle or digital marketing, including hands-on campaign deployment
• Ability to quickly learn and adapt to new marketing technology platforms.
• Experience with marketing automation platforms (e.g., Iterable, Braze, Marketo) preferred but not required.
• Strong understanding of lifecycle strategy, campaign performance metrics, and user segmentation
• Familiarity with compliance standards related to email and SMS marketing (GDPR, CAN-SPAM, TCPA)
• Demonstrated ability to leverage AI tools to improve workflows, streamline execution, or enhance outputs

What will help you succeed:

• Comfort operating in a fast-paced, high-volume GTM environment with shifting priorities
• Ability to independently manage complex campaign workflows and prioritize multiple projects
• Meticulous attention to detail and a strong sense of ownership
• Collaborative mindset with excellent communication skills
• Data-driven approach with curiosity to test, learn, and iterate
• Self-starter attitude with a continuous improvement mindset

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $68,000-$81,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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