Senior Associate, Marketing Adtech | Retail Bank

Senior Associate, Marketing Adtech | Retail Bank
Capital One's Retail Bank is known for its industry-leading products and for being a unique National fintech brand with superior digital capabilities and distinctive cafes and branches. The Bank Marketing Technology team empowers marketers to reach their audiences in more meaningful, efficient and relevant ways than ever, with personalized, intelligent experiences across channels. We blend the art of innovative storytelling with the collective science of technology, data, digital experience, machine learning, measurement, experimentation, automation and marketing workflow management.
About the role:
If you have a passion for marketing technology, creating cross channel marketing capabilities, and building amazing solutions used to deliver millions of messages to our customers daily, we want you! This role is responsible for vision-setting, building, monitoring and enhancing our advertising technology (adtech) stack in order to fuel our digital marketing growth and efficiency goals across products. You will be supporting Capital One's Bank Marketing team in delivering amazing marketing experiences.
Specific responsibilities include, but are not limited to:

• Build first and third party adtech digital marketing solutions that make our digital marketing more efficient, scalable and modern
• Craft strategy, implementation/monitoring and business/tech governance process to ensure safety for consumers and COF alike
• Create and track user stories in JIRA, including define acceptance criteria
• Experience in digital marketing platforms, tagging, and data
• Build privacy-first data solutions that can scale to support multiple cross-functional teams
• Continuously incorporate data, research and market analysis to inform product strategies and roadmaps

What You'll Bring:

• A bias toward action and a proven track record of delivering technology products at scale
• Excellent communication skills to navigate a large organization and inspire others
• Ability to proactively identify impediments on the critical path and remove them
• A structured problem-solving approach to help a team work through a wide range of issues
• Intellectual curiosity for emerging technologies and engineering challenges
• Ability to prioritize across different types of value dimensions
• Ability to actively seek out multiple opinions, yet make independent decisions and influence positive outcomes
• Ability to drive process across multiple lines of business

Basic Qualifications:

• At least 2 years of experience working in digital marketing with an emphasis on digital marketing technology
• At least 2 years of experience working with cross-functional teams to deliver consumer experiences
• At Least 2 years of experience in marketing, product design, business analysis, data analysis, or data science

Preferred Qualifications:

• 3+ years of experience with web and client-side mobile platforms
• 3+ years of experience as a digital marketing strategist in an Agile development process

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $94,600 - $107,900 for Sr. Associate, Marketing
Richmond, VA: $86,000 - $98,200 for Sr. Associate, Marketing
Wilmington, DE: $86,000 - $98,200 for Sr. Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).