The Senior Associate, Performance Marketing will drive customer acquisition through optimizing paid search campaigns, analyzing performance data, and collaborating cross-functionally to align marketing efforts with business goals.
Who We Are
At Apartment List, we’re transforming how people rent—making it smarter, easier, and a lot less frustrating. Our platform has already matched over a 1.4 million renters with their next home, while helping properties fill units with the right residents. Backed by strong growth and a big vision, we’re building the future of renting—and inviting bold thinkers to help us shape it!
At Apartment List, we’re on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming and expensive decisions that all of us make. Getting it right matters. We’ve helped millions of people find a home they love, and we’re just getting started.
We're seeking a skilled Senior Associate, Paid Search Marketing to join our performance marketing team. This is a high-impact role critical to driving new customer acquisition and expanding our market presence through search channels. The right candidate will independently own and operate our paid search program, bringing both analytical rigor and business judgment to their work, proactively shaping strategy, and moving fast on opportunities. This role has real ownership and impact. You won't be handed a playbook, you'll be building one. We're looking for someone who defaults to initiative, shapes strategy rather than executes it, and is energized by seeing their work translate into real results.
Key Responsibilities:
- Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining strategies to maximize ROAS
- Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix
- Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance
- Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at all levels.
- Develop and present recommendations showcasing progress, results, and strategic initiatives to leadership and cross-functional partners
- Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities
- Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency
- Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders
- Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices
- Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance
Data-Driven Mindset
- Comfortable working with performance data and using it to guide campaign optimization decisions
- Strong analytical thinking and problem-solving skills specific to paid search metrics
- Ability to identify relevant KPIs for different search campaigns and initiatives
- Naturally curious and proactive about using data. Spots trends, asks questions, and brings observations forward rather than waiting for problems to surface.
Experience:
- 3+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM
- Proven track record managing Google Ads and Microsoft Ads campaigns end-to-end. Owning outcomes, driving tests, and delivering results with genuine accountability for the program.
- Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage
- Experience in developing and scaling new search campaigns and keyword strategies
- Excellent communication and project management skills
- Ability to collaborate effectively with diverse teams
Nice to Have:
- Experience with Google Tag Manager, and conversion tracking
- Familiarity with other search platforms (Apple Search Ads)
- Experience with automated bidding strategies and machine learning optimization
- Familiarity with the real estate tech, marketplace, or tech industry
Here's the Pay Range:
At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is:
- Zone 1: $115,000 - $140,000 TTC (including $103,000 - $124,000 base salary) + equity
- Zone 2: $106,000 - $129,000 TTC (including $96,000 - $113,000 base salary) + equity
- Zone 3: $98,000 - $119,000 TTC (including $88,000 - $105,000 base salary) + equity
This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.
We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.
Here's what's in it for you (full-time US based employees only; does not apply to contract roles):
- Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)
- Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
- Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
- Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
- Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
- Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
- 401k Plan: To support you in your individual retirement goals
- Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
- Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
- Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
- Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
- Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes
- At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.
As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. #LIRemote
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