Senior Associate, Social Media Specialist (Organic and Paid)

About the Role

Baron Capital is seeking an experienced social media marketing professional to unlock the full potential of the Firm’s social media channels. This role will lead the development and hands-on execution of a cohesive social media strategy designed to build brand awareness, deepen audience engagement, and drive measurable business outcomes. As a subject-matter expert, you will oversee the content calendar, craft compelling channel-specific copy, coordinate creative assets, ensure social initiatives align with strategic objectives, and drive success of the social media program.

About the Team

The Digital Marketing team at Baron Capital is a collaborative, high-impact group responsible for managing all aspects of the Firm’s digital presence including the website, SEO, social media, email marketing, digital advertising, and digital marketing analytics. The team oversees the day-to-day performance of these channels while partnering closely with the broader Marketing team and firm stakeholders to shape digital strategy in support of business growth.

Key Responsibilities

Social Strategy and Content Production

• Oversee social channel strategy (LinkedIn, X, YouTube), content pillars, success metrics, posting cadence, and experimentation across copy, creative, audience, and placements to turn our social presence into a powerhouse for brand visibility and engagement
• Write on-brand copy for all social channels and coordinate creation of associated graphic elements with the internal design team.
• Collaborate with internal teams and external partners to amplify key launches, campaigns, and brand moments on social media.
• Maintain adherence to brand standards and social policies across channels including brand guidelines, tone of voice, writing style, design guidelines, UTM/tagging hygiene, and compliance approvals.

Paid Social

• Own paid social strategy, budgets, and performance targets.
• Translate internal requirements into paid social briefs, and oversee end-to-end execution including setup, QA, launch, pacing/optimizations, and performance reporting.
• Collaborate with channel marketing, sales, web team, and any key stakeholders to ensure paid social strategy, audience targeting, creative direction, landing page optimization, and success metrics are aligned.
• Establish measurement standards: define the source of truth, enforce UTM/tagging standards, and ensure any needed pixels are implemented so that campaigns can be connected to outcomes, and so forth.

Analytics & Reporting

• Develop a measurement and reporting cadence that gives insight into channel and post-performance over time and how it tracks toward success metrics.
• Use analytics and reporting to socialize success and identify areas for improvement.

Qualifications

Required:

• Bachelor’s degree in Marketing, Communications, Finance, or a related field
• 5+ years of hands-on experience in social media marketing, ideally in asset management, financial services, or a regulated industry.
• Proven experience developing and executing organic and paid social strategies across multiple social channels.
• Exceptional writing and editing skills, with the ability to craft compelling, on-brand, and channel-appropriate copy.
• Rigorous approach to detail, ensuring accuracy and consistency across deliverables.
• Deep understanding of LinkedIn, X, and YouTube best practices and evolving trends.
• Experience managing paid social campaigns, including budgeting, campaign setup, optimization, and reporting.
• Experience using analytics and reporting tools to measure performance, optimize campaigns, and communicate insights.
• Ability to work effectively with internal teams (design, marketing, compliance, sales) and external partners.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.

Preferred Qualifications:

• Experience with image editing tools such as Canva, Figma, or Photoshop
• Proficiency with Google Analytics
• Experience partnering with channel marketing, sales, or web teams to drive integrated campaigns.