Senior Associate, UX Product Designer

Location Designation: Hybrid - 3 days per week
Job Title: UX Product Designer - NYL360
Summary

• Full-time
• Based in New York City
• Hybrid | Onsite 3x/week (Tues-Thurs)
• Marketing, Product & Design

What makes us stand out
As an award-winning Fortune 100 Company, diversity and humanity are deeply rooted values in our company culture. We are vocal advocates for a supportive and inclusive work culture that inspires our employees to do meaningful, life-changing work. We believe there is a wealth of knowledge we can learn from one another, and that together, we can enact real-world change.
When you join New York Life, you're joining a company that values career development, collaboration, innovation, and inclusiveness. We want employees to feel proud about being part of a company that is committed to doing the right thing. You'll have the opportunity to grow your career while developing personally and professionally through various resources and programs.
About the role
We're building the next generation of digital products in our industry, and we're looking for a UX Product Designer to own and elevate NYL360-one of our most important digital experiences in the New York Life ecosystem. You'll work with a small team of Product Designers and partner closely with Product, Engineering, and Research in an agile sprint framework to deliver customer-centered, compliant, and high-performing NYL360 experiences.
This role is hands-on: you'll design key parts of NYL360 yourself while setting direction, coaching designers, and ensuring the team consistently ships high-quality work. You'll connect end-to-end workflows-from getting oriented and finding what you need, to completing tasks, tracking status, and follow-up moments-across web and mobile where NYL360 lives.
What you'll do
UX design delivery in an agile sprint cadence

• Lead design pod focused on the NYL360 experience; set clear goals, priorities, and quality standards.
• Partner with Product Managers and Engineers to shape the roadmap and sprint plans (discovery, design spikes, refinement, sprint planning, and retros).
• Translate customer and business problems into clear experience outcomes, user stories, and acceptance criteria.
• Deliver designs ahead of development: flows, wireframes, high-fidelity UI, prototypes, and detailed specs for build and QA.
• Support teams through build: respond quickly to questions, review implementations, and drive design QA to ensure we ship what we intended.

Own the NYL360 experience end-to-end

• Own core NYL360 workflows and moments that matter (e.g., landing/home experiences, navigation and search, client and policy views, task-based servicing, forms and document flows, notifications, status/confirmation states, and error/recovery).
• Design for clarity and trust in complex, regulated flows: clear information hierarchy, plain language, and transparent next steps.
• Balance usability, efficiency, accessibility, and compliance without compromising the customer experience.
• Partner with Content Strategy, Legal/Compliance, and Accessibility to ensure designs are accurate, inclusive, and production-ready.

Use research and data to drive decisions

• Partner with Research and Analytics to identify friction points and opportunities (task abandonment, time-to-complete, error rates, rework, and support/call drivers).
• Plan and run usability tests, concept tests, and iterative evaluations; translate findings into prioritized improvements.
• Define experience success metrics for NYL360 and track outcomes after launch (e.g., task success rate, time-to-complete, adoption/engagement, self-service rates, and user satisfaction).

Design AI-realted experiences for NYL360

• Identify high-value opportunities for AI assistance within NYL360 workflows (e.g., intelligent search, summarizing information, drafting communications, next-best actions, and guided task completion).
• Partner with Data Science/ML, Engineering, Product, and Compliance to translate model capabilities and constraints into experiences that are safe, usable, and production-ready.
• Design human-in-the-loop patterns and guardrails (clear review/edit steps, confirmation moments, fallback paths, and error handling) so users stay in control.
• Help define how we evaluate and improve AI experiences (e.g., usefulness, accuracy, adoption, time saved, error/rework rates) and iterate based on research, telemetry, and feedback.
• Design for transparency and trust in a regulated environment: set the right expectations, communicate uncertainty, and protect sensitive data.

Raise the bar for design craft and team growth

• Run healthy design critiques and create a culture of fast feedback and shared ownership.
• Coach designers on interaction design, visual design, information hierarchy, and storytelling; support career growth through regular 1:1s and actionable feedback.
• Partner with Design Ops and the Design System team to use and improve shared components, patterns, and documentation that power NYL360 journeys and workflows, including AI interaction patterns where relevant.

You should have
Portfolio required: Please include a portfolio or case studies as a document or link with your resume when applying (including any passwords). Please do not use Dropbox or other file-sharing tools we cannot access.
Experience

• 6+ years of digital product design experience, with a track record of shipping high-quality experiences.
• 2+ years leading or mentoring designers (formal people management, team lead, or player/coach roles).
• Strong experience designing complex, workflow-driven products (dashboards, portals, servicing experiences, forms/documents) and/or customer self-service experiences.
• Experience working closely with engineers in an agile sprint environment; comfortable moving from discovery to delivery.

Skills

• Strong command of human-centered design, interaction design, visual design, and UX writing collaboration.
• Comfortable using qualitative + quantitative inputs to make decisions and prioritize work.
• Strong facilitation and communication skills; able to align cross-functional partners and present work to senior stakeholders.
• Proficiency with Figma (and modern prototyping tools) and collaborative whiteboarding tools (e.g., FigJam, Miro).
• Solid understanding of accessibility standards (WCAG) and inclusive design practices.
• Experience designing AI-powered or automation features (e.g., recommendations, assistive copilots, or intelligent tooling) that improve real workflows.
• Comfortable partnering with Data/ML and Engineering to shape prompts, inputs/outputs, and UX patterns that account for model limitations and edge cases.
• Familiarity with Responsible AI and privacy-by-design practices (transparency, user control, and protecting sensitive customer data).

Education

• Bachelor's degree in a relevant field (e.g., Design, Interaction Design, Fine Arts, HCI) or equivalent practical experience.

Nice to have

• Experience in life insurance, financial services, or other highly regulated environments.
• Experience partnering with Legal/Compliance and working through content, disclosure, and governance reviews.
• Experience with experimentation (A/B testing), personalization, and optimization of key journeys (adoption, task completion, and efficiency).
• Experience shipping generative AI (LLM) features to production, including evaluation, monitoring, and iterative improvement.

Pay transparency

• Overtime eligible: Exempt
• Discretionary bonus eligible: Yes
• Sales bonus eligible: No

Actual base salary will be determined based on several factors including experience, skills, qualifications, and job location. Additionally, employees may be eligible for an annual discretionary bonus and may also be eligible to participate in an incentive program.
Pay Transparency
Salary Range: $125,000 - $160,000
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.
Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.
Job Requisition ID: 93717