Senior Brand Designer / Creative Director (Contract; Remote/ATX Preferred)

Lead brand system creation:

• Design and evolve a comprehensive brand design system that brings our persona, values, and positioning to life.
• Define and document core brand elements including visual language, typography, color, layout, illustration/imagery direction, motion principles, and tone.
• Create systems that are expressive yet practical and are built to scale across channels and teams.
• Act as a creative lead while remaining deeply hands-on, designing key brand moments, templates, and foundations.

Translate brand into real experiences:

• Ensure the brand system is clearly translatable into marketing campaigns, website experiences, product UI, and supporting collateral.
• Partner closely with product design to align brand expression with usability, accessibility, and conversion goals.
• Set a high bar for craft across digital touchpoints, from concept through production.

Cross‑functional partnership:

• Collaborate with brand, marketing, product, and leadership to align creative vision with business goals, with support and input from design team.
• Present work and rationale to senior stakeholders, building clarity, alignment, and momentum.

What We’re Looking For:

• 8+ years of experience in brand design, visual design, or creative direction, with a portfolio that demonstrates strong systems thinking and exceptional craft.
• Proven experience building or re‑imagining a brand design system from the ground up.
• Deep expertise in typography, layout, color, and visual hierarchy—down to the smallest details.
• Strong proficiency in Figma and modern design workflows; comfort working across brand and product contexts.
• Ability to translate brand strategy, positioning, and persona into clear, compelling visual systems.
• Experience balancing creativity with real‑world constraints like scale, timelines, and cross‑functional adoption.
• Comfort defining principles and frameworks that guide others’ work—not just your own.
• Clear, confident communicator who can articulate creative decisions and invite constructive debate. Work in a clear and thoughtful manner and be able to articulate the strategic thinking behind your creative process.
• Collaborative partner who adapts quickly and doesn't shy away from direct feedback and shared ownership. You can also work autonomously with strong time management skills.
• Experience working in fast‑moving environments where clarity and adaptability matter.

Who You Are:

• You’re as focused on outcomes as outputs—knowing that design is only powerful when it connects with real people.
• Growth mindset, low-ego, and a sense of humor.
• Curiosity about customers and passion for sweating the details where trust and credibility matter.
• Have a deep understanding of design, branding and marketing processes.

Bonus Points For:

• Experience in healthcare, healthtech, or other trust‑driven consumer brands.
• Background in digital product design or close collaboration with product teams.
• Motion, video, or storytelling experience.
• Experience scaling brands within high‑growth startups.

Why You'll Love Working For Us:

• A defining brand moment. You’ll help shape the next era of a category‑leading health brand.
• Design with impact. Your work will influence how millions of people understand and trust their health.
• High‑trust culture. We value autonomy, craft, and thoughtful collaboration.
• Seat at the table. Designers here help define strategy—not just execute it.