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About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skin care.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary:
We are seeking a dynamic, visionary, and insight-driven Senior Brand Manager to lead global marketing efforts for e.l.f. Cosmetics—our flagship brand. This is a pivotal role responsible for driving disruptive 360° campaigns, leading cross-functional teams, and shaping how our brand shows up across the globe.
You’ll be a key player in amplifying e.l.f.’s brand voice, pushing the boundaries of innovation, and leading culture-forward marketing that sparks conversation, builds community, and drives business growth.
Responsibilities:
- Own and execute global 360° marketing campaigns that challenge industry norms and inspire community engagement—across digital, social, influencer, ecommerce, retail, paid media, and experiential channels.
- Lead global brand calendar strategy and planning, ensuring cross-functional alignment across product development, sales, integrated marketing, digital, creative, and retail teams.
- Champion creative brief development and delivery, ensuring cohesive storytelling and consistent brand expression across every consumer touchpoint.
- Inspire and lead a high-performing team of marketers and agency partners, fostering a culture of bold thinking, collaboration, and operational excellence.
- Leverage consumer insights and real-time data to optimize campaign performance, while identifying new ways to create brand love and cultural relevance.
- Drive brand consistency, integrity, and innovation, ensuring all activations align with e.l.f.'s values, aesthetic, and voice.
- Continuously explore new marketing technologies, platforms, and strategic partnerships to fuel brand momentum and long-term growth.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
- 7+ years of progressive brand marketing experience, ideally in beauty, CPG, or fashion.
- Proven success in developing and leading cross-channel 360° campaigns from concept through execution.
- Deep understanding of beauty industry dynamics, consumer behavior, pop culture, and digital innovation.
- Strong leadership capabilities with experience managing and mentoring teams, as well as navigating complex cross-functional environments.
- A community-led, insights-first mindset—translating data into action and culture into relevance.
- Exceptional project management, organizational, and communication skills.
- Fearless, entrepreneurial spirit with a bias for action and comfort in fast-paced, high-growth environments.
- Strategic thinker with a creative lens and a challenger mindset—constantly asking "what’s next?" and pushing for breakthrough ideas.
Why join us?
At e.l.f., we don’t just market products—we ignite movements, challenge the status quo, and lead with purpose. This is a unique opportunity to drive global brand impact at a company where bold ideas are not only welcomed but expected. If you’re a brand builder, cultural catalyst, and passionate advocate for inclusivity, innovation, and excellence—we want to hear from you.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
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