Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
This role is central to shaping how providers perceive and engage with Zocdoc. You’ll help ensure our brand reflects the humanity of healthcare and the value of Zocdoc’s partnership through storytelling, creative campaigns, and community engagement that strengthen our reputation and drive affinity. Your work will make Zocdoc not just a platform that providers use, but a brand they love, believe in and want to be a part of.
Your Day to Day
- Lead Zocdoc’s provider brand strategy, building awareness, affinity, trust, and preference among current and prospective providers.
- Own and evolve Zocdoc’s foundational brand systems, including brand house and brand health tracking and analysis.
- Develop and execute creative campaigns and brand-first programs that elevate the Zocdoc provider brand across channels.
- Own LinkedIn organic social strategy, ensuring Zocdoc’s voice and presence reflect our values, thought leadership, and brand positioning for providers.
- Manage online reputation and community engagement, including how Zocdoc participates in conversations about healthcare innovation, practice growth, patient experience, and Zocdoc product experience and value.
- Define and drive our provider advocate program, leveraging our greatest champions as advocates.
- Collaborate cross-functionally with Patient Brand, Provider Acquisition, Product Marketing, Content Marketing, Creative, and Legal to ensure campaigns, messaging, and creative are aligned, accurate, and compliant.
- Identify and activate brand moments — campaigns, partnerships, or thought-leadership opportunities — that strengthen our reputation and deepen connection with providers.
- Empower internal and external partners to be stewards of the Zocdoc brand, driving consistency and excellence across all provider-facing touchpoints and materials.
You’ll Enjoy This Role If You Are…
- A strategist who can connect brand efforts to business goals.
- A results-oriented maker who likes to get hands-on — writing briefs, doing the work, bringing ideas to life that move the needle.
- A true collaborator who values strong cross-functional partnership and approaches work as a team sport.
- Analytical, using data and insights to measure and continually improve brand performance.
- A process-oriented builder, excited to strengthen the systems and foundations that will help the brand scale.
- A creative thinker who brings distinctive ideas, programs, strategies to the table.
You’ll Be Successful In This Role If You Have…
- 8–10 years of experience in brand, marketing, or communications, with strong B2B or SaaS experience (marketplace experience where the supply side is a professional industry is a plus).
- Proven track record in brand storytelling, creative strategy, and campaign development for B2B audiences.
- Experience developing and executing a LinkedIn organic strategy and online community engagement.
- Familiarity with reputation management and social listening for B2B brands.
- Experience building or evolving brand frameworks and measuring brand health.
- Bachelor’s degree in Marketing, Communications, or a related field.
Benefits
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice
Zocdoc New York, New York, USA Office
568 Broadway, New York, NY, United States, 10012
Similar Jobs at Zocdoc
What you need to know about the NYC Tech Scene
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
