Senior Brand Marketer

Neuberger Berman’s Global Brand Experience team is a center of excellence responsible for shaping how our brand shows up across channels, regions, and audiences. We are seeking a Senior Brand Marketer to help elevate and expand our brand presence globally, leading initiatives focused on strategic messaging, and commercial content for campaigns, curating the brand message and tone, supporting advertising and promotional efforts.

This is a highly collaborative role bringing to life creative ideas aligned with brand initiatives, digital strategies and supporting the execution of impactful campaigns for diverse audiences.  The Senior Brand Marketer stewards our brand messaging, narrative, and positioning across institutional, intermediary, and private wealth segments.

Key Responsibilities

Brand Strategy & Governance

• Executing the global brand strategy, ensuring alignment with firm priorities, business objectives, and market trends.

• Serve as a steward of the brand—overseeing messaging, tone, and overarching narratives across channels, regions, and business lines

• Implement and maintain brand guidelines to ensure consistency across all client and employee touchpoints and regions.

• Lead and manage the strategy of global brand sponsorships and marquee brand programs.

Campaign Development & Content

• Translate strategic goals into integrated brand campaigns across digital, social, and offline channels.

• Lead strategic messaging for global campaign platforms, ensuring a unified, differentiated and impactful narrative 

• Oversee the development of high quality branded marketing content, that reflects the brand’s identity and effectively engages audiences across (web, social, email, presentations, video scripts, and other client-facing content).

• Partner with the advertising and performance marketing teams to ensure brand campaigns are aligned with broader media and demand - generation strategies.

Cross-Channel & Cross-Functional Collaboration

• Work closely with social media, digital marketing, product, channel marketing, communications, investments, corporate events, and internal communications to ensure cohesive brand storytelling and governance.

• Provide strategic brand input for campaigns, events, sponsorships, and platform programming.

• Serve as a trusted advisor between the brand team and other departments, ensuring adherence to brand standards

Brand Insights, Analytics & Optimization

• Support the continuous design, measurement, and reporting of brand insights, including brand tracking studies, client journey analyses, and other dashboards.

• Partner with analytics and digital marketing teams to review brand metrics and campaign performance, using insights to inform messaging strategy, GTM approaches, and ongoing optimization.

• Stay informed on industry trends, competitor activity, and evolving client expectations to ensure the brand remains relevant, differentiated, and innovative.

Agency & Vendor Management

• Manage media, creative, and other agency relationships by providing clear strategic direction and feedback, and ensuring effective communication of key information, research, insights, firm news, and project objectives.

• Oversee SOWs, timelines, and invoice processing, in coordination with internal partners.

Team Leadership & Ways of Working

• Act as a bridge and partner between the brand team and other departments (channel marketing, content, digital marketing, product, communications, investments, corporate events and internal communications) to ensure brand cohesion for platform programming

• Help drive disciplined processes and best practices for how the Brand Experience team engages constituents across the firm (globally, cross‑channel, and cross‑region).

• Champion a culture that values both creativity and analytical strategic thinking—grounding all brand programs in data, research, and measurable outcomes.

Requirements:

• Bachelor’s degree in marketing, communications, or a related field; or equivalent industry experience.

• 7+ years of brand marketing experience, with a focus on integrated campaigns, messaging, and digital collaboration.

• Experience within financial services is required; asset management experience is strongly preferred.

• Exceptional strategic and narrative brand writing skills for multi-channel touchpoints, with the ability to communicate clearly and craft compelling stories.

• Proven track record of working effectively in a global or matrixed environment, partnering across regions, channels, and functions.

• Strong relationship management and communication skills; able to influence, guide, and drive alignment while maintaining positive, collaborative relationships.

• Analytical mindset with experience using data, brand research, and campaign performance metrics to inform strategy and measure success.

• Experience managing or supporting brand campaigns that span digital, social, and offline channels.

Preferred / Technical Skills

• Proficiency with PowerPoint and Excel for executive-ready presentations and reporting.

• Experience with Adobe Creative Cloud (e.g., InDesign, Illustrator, Photoshop)

• Familiarity with project management platforms such as Monday.com, Airtable, or Workfront.

• Experience working with data and analytics tools (e.g., Tableau or Power BI); exposure to Sigma is a plus.

• Experience with CMS platforms (e.g., Sitecore) and templating tools such as Templafy.

• Exposure to marketing technology and digital measurement tools supporting brand and campaign performance.

Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.

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Compensation Details

The salary range for this role is $140,000-$160,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in the job posting location. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, business sector, performance, shift, travel requirements, sales or revenue-based metrics, market benchmarking data, any collective bargaining agreements, and business or organizational needs. This job is also eligible for a discretionary bonus, which, along with base salary and retirement contributions, is part of our total comprehensive package. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, production, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected].

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