Senior Brand Marketing Manager

Zefr is the leading global technology company enabling responsible marketing in walled garden social environments. Zefr’s solutions empower brands to manage their content adjacency on scaled platforms such as YouTube, Meta, TikTok, and Snap, in accordance with industry standard frameworks. Through its patented AI technology, Zefr offers brands and agencies more accurate and transparent solutions for social walled gardens. The company is headquartered in Los Angeles, California, with additional locations across the globe.

We are seeking a Senior Brand Marketing Manager to lead Zefr’s brand strategy through compelling storytelling and integrated 360° marketing campaigns. This role will focus on social media, content marketing, paid advertising, and creative campaign execution. You’ll collaborate closely with cross-functional teams — including Creative, Product Marketing, and our Event Marketing Lead — to ensure Zefr’s story is told consistently and powerfully across every platform.

This role reports directly to the VP, Head of Marketing, and will play a critical part in shaping how Zefr shows up across every brand touchpoint. Success in this role means elevating Zefr’s presence across owned and paid channels, driving awareness and engagement with our global audience, and establishing Zefr as the definitive voice in responsible marketing.

This position is based in New York City and follows a hybrid schedule (in-office Tuesday through Thursday).

Responsibilities:

• Develop and execute integrated brand marketing campaigns across digital, social, and paid media channels.

• Lead Zefr’s content marketing strategy, overseeing the company blog, newsletter, and editorial calendar.

• Write and edit high-quality, on-brand copy for campaigns, website, social media, and thought leadership content.

• Manage the company’s social media presence, including strategy, content creation, and community engagement.

• Oversee paid media planning and execution to optimize reach, engagement, and ROI.

• Collaborate with the Event Marketing Lead to ensure brand consistency across live and digital activations.

• Partner with Product Marketing and Sales to translate business priorities into compelling creative campaigns.

• Manage agency and freelancer relationships to scale content and creative output.

• Track and analyze brand performance, content engagement, and campaign results to inform strategy.

• Stay up to date on social, content, and paid media trends to continuously evolve Zefr’s brand marketing approach.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field; MBA a plus.

• 7+ years of experience in brand marketing, content marketing, or digital marketing, ideally within B2B tech, advertising, or media.

• Exceptional writing and storytelling skills with proven experience producing content for multiple channels.

• Demonstrated success managing content programs such as blogs, newsletters, and social content calendars.

• Proven experience executing 360° campaigns that integrate paid, owned, and earned media.

• Strong strategic thinking, creative direction, and brand management experience.

• Data-driven mindset with ability to measure and optimize content and campaign performance.

• Excellent project management and cross-functional collaboration skills.

• Experience managing agencies, creative partners, and budgets.

• Passion for innovation, storytelling, and Zefr’s mission to enable responsible marketing.

• Flexible PTO

• Medical, dental, and vision insurance with FSA options

• Company-paid life insurance

• Paid parental leave

• 401(k) with company match

• Professional development opportunities

• 13+ paid holidays off

• Summer Fridays (we leave early)

• In-office, hybrid, and fully-remote work options available

• In-office lunches and lots of free food

• Optional in-person and virtual events (we like to celebrate!)

The anticipated salary for this position is between $110,000 and $130,000. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training. If your compensation expectations fall outside of this range, it may still be worth having a conversation.

Zefr is an equal opportunity employer that embraces diversity and inclusion in the workplace. We are committed to building a team that represents a variety of backgrounds, skills, and perspectives because we know this only makes us better. We strongly encourage women, persons of color, LGBTQIA+ individuals, persons with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply even if you do not meet 100% of the qualifications.