The Senior Consumer Public Relations Manager will lead PR strategies to enhance brand awareness, manage media relations, oversee agency partnerships, and ensure effective communication campaigns. Responsibilities include developing narratives, securing media coverage, and monitoring campaign success.
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
About the Role:
Fetch is seeking a strategic, creative, and results-driven Consumer Public Relations Senior Manager to lead consumer-facing communications that strengthen brand awareness, drive cultural relevance, and support business growth. As part of the larger Consumer and Cultural Marketing team at Fetch, this role will develop and execute integrated PR strategies that generate earned media coverage, elevate Fetch's brand story, and deepen engagement with consumers across key audiences.
The ideal candidate is an experienced PR leader with a proven track record of securing top-tier media coverage, developing compelling narratives, managing agency partnerships, and executing high-impact campaigns that drive measurable business outcomes.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
Role Responsibilities:
Consumer PR Strategy & Storytelling
- Develop and execute Fetch's consumer PR strategy in alignment with company objectives, brand priorities, and growth initiatives.
- Identify and create compelling storylines that position Fetch as a category leader in rewards, shopping, consumer technology, and lifestyle.
- Build integrated public relations plans that support product launches, partnerships, brand campaigns, consumer insights, and company tentpoles.
- Translate business initiatives into culturally relevant narratives that resonate with consumers and media.
Media Relations
- Cultivate and maintain strong relationships with consumer, lifestyle, business, technology, retail, and marketing media.
- Proactively secure high-impact earned media coverage across national, regional, trade, and digital outlets.
- Lead media outreach, pitching, briefing materials, press releases, media training, and interview preparation.
- Manage rapid-response communications opportunities, as needed.
Campaigns & Partnerships
- Partner closely with Consumer Marketing, Consumer Product Marketing, Social Media, and Brand & Influencer Partnerships teams to amplify key initiatives through earned media.
- Develop communications strategies around celebrity, creator, and brand partnership programs.
- Identify opportunities to drive cultural relevance through timely moments, trends, and news cycles.
- Support event-based pr, irl activations, and major company announcements.
Agency Management
- Lead external PR agency relationships, ensuring alignment with business priorities and measurable performance outcomes.
- Manage budgets, scopes of work, and agency deliverables.
- Provide strategic direction and coaching to agency teams to maximize impact and efficiency.
Measurement & Insights
- Establish KPIs and reporting frameworks and scorecard to evaluate communications performance.
- Monitor media coverage, industry trends, competitive activity, and emerging opportunities.
- Deliver executive-ready reporting and insights that demonstrate PR's contribution to brand awareness, engagement, and business objectives.
Minimum Requirements:
- 8+ years of experience in public relations, communications, or brand communications.
- Experience leading consumer PR programs for high-growth technology, consumer, retail, marketplace, fintech, loyalty, or app-based brands.
- Demonstrated success securing national earned media coverage and managing high-profile campaigns.
- Strong media relationships across consumer, lifestyle, business, and technology outlets.
- Exceptional written, verbal, and presentation skills.
- Experience managing PR agencies and cross-functional stakeholder relationships.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Proven ability to translate complex business strategies into compelling external narratives.
Preferred Requirements:
- Experience working in-house at a consumer technology company.
- Experience supporting product launches and integrated marketing campaigns.
- Familiarity with influencer, creator, and social amplification strategies.
- Experience with executive communications and media training.
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
Compensation:
At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. The base salary range for this position is $150,000 - $175,000. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
Fetch New York, New York, USA Office
712 5th Avenue, New York, NY, United States, 10019
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