International WELL Building Institute (IWBI)
Senior Content Marketing Specialist
Be an Early Applicant
Lead full-funnel content strategy from awareness to conversion, using AI-assisted workflows, video production, SEO, and HubSpot to create guides, articles, webinars, case studies and campaigns that generate pipeline and elevate customer stories.
IWBI is on a mission to create healthier buildings and organizations for people everywhere, and to convene the global community of experts making that happen. We’re looking for a Content Marketing Specialist to own our content engine from strategy through execution, building the core content and demand gen funnels that grow the WELL community and put our clients’ stories in the spotlight. You’ll bring sharp video and storytelling instincts, fluency with the latest AI tools, and hands-on HubSpot expertise, partnering closely with our global sales team to turn campaigns into pipeline.
Key Responsibilities
- Full-Funnel Content Strategy: Own content strategy from TOFU to conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
- AI-Forward Content Practice: Stay ahead of emerging AI tools and workflows, embedding AI-assisted ideation, production and distribution into the content engine to scale output without sacrificing brand voice.
- Video Production & Storytelling: Lead ideation, scripting, filming and editing of video content for social and other platforms.
- Channel Content Development: Create marquee content and derivative assets for our core content pillars, including guides, tutorials, articles, videos, webinars, case studies and thought leadership.
- Customer & Client Storytelling: Identify and elevate customer stories and case studies, turning real-world outcomes into content that brings new people into the WELL movement.
- Mission & Category Storytelling: Partner with IWBI thought leaders to craft narratives that advance IWBI’s broader mission to create healthier buildings and organizations, and position IWBI as the global convener of healthy building experts.
- Content-Driven SEO Strategy: Develop and execute an SEO strategy to grow organic traffic and search authority around our core mission topics.
- Campaign Planning & Execution: Manage integrated campaigns from concept through launch, partnering with the global sales team to convert inbound prospects into qualified sales opportunities.
NOTE: Finalists may be asked to complete a brief (2-3 hour) assignment to assess practical skills and execution.
Skills, Knowledge and Expertise
- At least 5 years of experience in content marketing, content strategy and video production.
- Experience working within HubSpot or other CRMs.
- Strong video storyboarding, production and editing skills.
- An agile, self & results-driven approach to each project.
- Proven ability to manage competing priorities & timelines in a fast-paced, deadline-driven environment.
- A passion for creating and building.
Benefits
IWBI's Benefit offerings for full-time employees include, but are not limited to:
- Medical, Dental & Vision Coverage
- 401(k) Retirement Plan, including employer match (100% vested)
- Life Insurance (Voluntary Life Insurance & AD&D for employee and dependents)
- Short-term and long-term disability
- Health Spending Account (HSA)
- Flexible Spending Account (FSA)
- Commuter Benefits
- Time Off - PTO/VTO Days
- Generous Parental Leave Policy
Workplace Well-being offerings for full-time employees include, but are not limited to:
- Wellness stipend
- Citibike & Class Pass subscription
- Annual ergonomics evaluation
- Employer-supported childcare
About
We are the International WELL Building Institute (IWBI) and we know that the spaces around us can make everyone, everywhere, healthier, happier, and more productive.We’re leading a global movement to transform health and well-being with our people-first approach to buildings, organizations and communities. We do this using our WELL Building Standard (WELL), a roadmap for creating and certifying spaces that advance human health and well-being.Developed over 10 years and backed by the latest scientific research, WELL sets pathways for accomplishing health-first factors that help every one of us to do our best work and be our best selves by supporting our physical and mental health across 10 core concepts. Rigorous performance standards for design interventions, operational protocols and company-wide practices are verified by a third party.WELL works at any scale, from a single interior space to an entire organization.Organizations everywhere – from startups to Fortune 500s – use WELL to prioritize the health and safety of their people, maximize real estate value and optimize the human and social capital performance of their business.
Similar Jobs
Blockchain • Financial Services • Cryptocurrency • Web3 • Quantitative Trading
Hands-on senior content marketer producing campaign copy, long-form thought leadership, SEO-optimized solution pages, case studies, and product launch materials for enterprise fintech audiences. Translate technical product documentation into clear business narratives, collaborate with product marketing and demand generation, maintain brand voice, and manage a high-volume content pipeline with performance optimization and A/B testing.
Top Skills:
A/B TestingSeo
Artificial Intelligence • Fintech • Insurance • Marketing Tech • Software • Analytics
Handle inbound/warm insurance sales calls, consult customers on Property & Casualty needs, convert leads to policyholders, complete paid licensing and training, work scheduled shifts (including weekends), meet performance/commission goals, and maintain a compliant home workspace with required internet connectivity.
HR Tech • Information Technology • Professional Services • Sales • Software
Serve as the Americas People and Culture Partner, owning people operations and employee lifecycle. Coach managers, manage employee relations, partner with COEs and cross-functional teams, identify process improvements, and lead People & Culture projects to scale HR operations and employee experience.
Top Skills:
HibobHris
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
