Senior Content Marketing Specialist

Responsibilities

• The role will require a combination of the following:


Marketing Communications & Content Creation (40%)
• Support the content development (creatives concepts, messaging and content) of integrated marketing campaigns across digital and print channels.
• Project management of all marketing communications from development to measurement of success of all assets: interviews with key subject matter, editing, review, approval and archival.
• Collaborate with graphic designer to ensure alignment of visuals with messaging and brand standards for all campaigns, social medias and other assets needed.
• Work with different key stakeholders and business line to lead development, creative direction and execution of campaigns and marketing assets – as needed.
• Track the development of GTM marketing assets to support expansion commercial strategies.
• Write, edit, and proofread marketing copy for various formats including brochures, social media, blog posts, email campaigns, advertisements, videos, press releases and presentations.
• Develop concepts and storyboards for videos and interviews and recommend new digital assets.
• Develop a social media calendar and write all social media posts for LinkedIn, X and other social media channels. Recommend social media content strategy and assess impact with digital marketing manager.


Digital Strategy & Demand Generation Content (30%)
• Maintain content and collaborate with internal stakeholders’ and business lines to create and update website content.
• Write copy for lead generation campaigns (marketing automation) and outreach campaigns with Inside Sales.
• Assist with lead generation initiatives in collaboration with the Digital Marketing Manager and Inside Sales to develop appropriate gated content.
• Ensure all digital content reflects current offerings, corporate messaging, and brand guidelines.
• Manage the optimization of content for SEO with digital marketing manager.


Event Promotional Campaigns (20%)
• Develop promotional content and advertising plans for all conferences and activities.
• Manage a calendar of promotional events: webinars, road shows, special events (open-houses, ATRC) and promotion.
• Liaise with external event organizers and vendors to develop impactful media promotion at events.


Operations & Administration (10%)
• Track campaign marketing expenses and maintain documentation for budget reporting.
• Manage content project management dashboards.
• Evaluate and recommend new vendors/agencies (content writing, graphic design, video, photos).
• Maintain with graphic designer an inventory of marketing materials/collateral.
• Build and maintain an organized spreadsheet/database of communications material archives and copy text.
• Route materials through different review processes and record approval.


• Note this role may require occasional travel to London or EU offices, occasional conference travel may also be required (~10% travel requirement)

Qualifications

• Essential:
• 4-6 years' minimum of related experience in a marketing/communications role with a heavy focus on content generation, Certificate/diploma/Bachelor's in related field
• Strong communication skills, exceptional attention to detail, and skilled at working with highly technical and scientific content
• B2B marketing experience required


Preference given to candidates:
• Global experience in a contract research organization (CRO), working with clinical trials content
• EST-time zone preferred due to nature of work
• Marketing automation experience (Hubspot, etc.)
• Social media fluency (paid and organic campaigns) - X, Instagram, LinkedIn, etc.
• Project Management of campaigns - Monday.com, Asana, Smartsheet, or related
• Demonstrated experience in dashboarding, metrics, and analytics
• Experience providing a consultative approach to stakeholders on messaging and method of delivery