Senior Content Strategist (Social & Platform Strategy)

Praytell is a creative communications agency made up of strategic minds, spirited hearts and people with a strong instinctive recoil from anything remotely boring. We create culture-driven, integrated work that earns attention, sparks conversation and makes people… well, give a shit. But more than that, we’re a team of curious builders, thoughtful challengers and collaborative problem-solvers who believe the best work starts with a simple question: what if we?

What if we pushed the idea further? Solved the problem differently? Built something better?

Our work moves fast, evolves constantly and rarely fits neatly inside a box - which is exactly how we like it. The people who thrive here ask questions, chase ideas, spot opportunities and care enough to go beyond the brief. They don’t wait for a perfect roadmap or a tap on the shoulder - they’re energized by figuring things out, making things better and helping shape what comes next.

We hold ourselves to a high bar, but we’re not pretending to be a perfect agency filled with perfect people doing perfect work 100% of the time. We’re humans. Sometimes the work runs late. Sometimes the process is still being built. Sometimes there isn’t a policy, playbook or perfect answer for every little thing. What we do have is a genuine commitment to getting better - evolving how we work, support our people and build the kind of agency we want to be, together.

So that’s our promise to you. If curiosity drives you, ownership excites you and “what if we?” feels more like a life mantra than a question - we’d love to hear from you.

As a Senior Content Strategist, you will:

• Lead social and content strategy across assigned accounts
• Develop monthly organic social briefs, content strategy inputs, content calendar guidance, and platform/channel direction
• Translate client goals, audience behavior, cultural signals, and platform shifts into clear content direction
• Bring a POV on what brands should post, test, stop doing, or push further
• Write briefs that creative and creator teams can actually use
• Build social-first briefs for monthly content, campaigns, creators, and CGC
• Turn insights, trends, performance learnings, and audience tension into useful creative direction
• Clarify platform roles, audience behaviors, formats, hooks, messages, and reasons to believe
• Review and sharpen creative
• Partner with Creative on concept reviews and pressure-test ideas for platform fit, brand fit, audience relevance, and clarity
• Guide feedback on hooks, formats, pacing, product integration, messaging, and social behavior
• Know when to push, when to clarify, and when to get out of the way
• Turn reporting into next steps
• Partner with Analytics on monthly organic social reports and campaign recaps
• Translate performance data into clear takeaways, implications, and recommendations
• Connect reporting learnings back into briefs, calendars, creator feedback, and client guidance
• Stay close to platforms and culture
• Track relevant shifts across TikTok, Instagram, YouTube Shorts, Threads, Reddit, Pinterest, LinkedIn, and other platforms as needed
• Bring forward timely, brand-relevant ideas without forcing brands into places they do not belong
• Support client and agency collaboration
• Explain the "why" behind content direction, platform recommendations, creative feedback, and optimizations
• Help connect organic social to broader earned, creator, paid, and integrated campaign work
• Work closely with Creative, Analytics, PR, Influencer/Creator, Account, Paid Media, and Project Management.

• 4-6 years of experience in social media strategy, content strategy, digital strategy or integrated communications
• Agency, social agency, PR agency, creative agency, influencer agency or content studio experience strongly preferred
• Strong understanding of organic social and how content behaves across TikTok, Instagram, YouTube Shorts, Threads, LinkedIn and other relevant platforms
• Deep fluency in short-form video, including creator-led content and influencer work
• Experience writing social briefs, content briefs, monthly content plans, creator/UGC briefs, campaign inputs or channel strategies
• Can spot what is actually happening in culture, not just what is loud online, and translate it into ideas a brand has a real reason to act on
• Curiosity and working knowledge of how emerging communities and platforms (Reddit, Twitch, WhatsApp, etc.) are shaping consumer engagement
• Skilled at partnering with analytics teams to interpret social performance metrics and turn them into practical optimization guidance
• Strong writing skills for briefs, POVs, reporting commentary, client decks and internal recommendations
• Comfortable sharing a clear POV in internal and client conversations
• Ability to manage multiple accounts, timelines, reviews and deliverables without losing the thread
• Love a sharp brief, a strong hook and a TikTok concept that feels native to the platform
• Creative enough to push the work, organized enough to keep it moving and practical enough to know the difference

Beyond the role itself, we’ve built a place that genuinely shows up for its people - and that comes through in how we think about benefits and the overall employee experience. We offer a robust package designed to support your health, wellbeing, growth, future self and life outside of work.

Salary: $90,000 - $115,000 (This range reflects the minimum and maximum compensation for the role. We typically make offers within the 25th to 75th percentiles of the range and do not exceed the listed maximum. Final offers are based on experience, skills and qualifications.)

Benefits & Perks

• Comprehensive health care coverage
• Employee Stock Ownership Plan (ESOP)
• 401(k) with company match
• Flexible Time Off (FTO)
• 18 company holidays
• Flex Fridays
• PrayCare wellness stipend and Rebalance Day
• Employee Assistance Program (EAP)
• Paid parental leave and fertility support
• Training, learning and professional development programs
• Camp Praytell
• Employee Resource Groups (ERGs)
• And more!

Please note: due to the high volume of applications we receive, we're unfortunately not able to respond to every applicant individually. While we review every application, we'll only be in touch with candidates we're moving forward with.

We know how tough it can be to wait and wonder, especially in today's job market, so in the spirit of transparency: if you haven't heard from us within 10 business days of applying, it means we've decided to move forward with other candidates for this particular role. We truly appreciate the time, energy and care that goes into every application, and we'll keep your information on file for future opportunities that may be a fit.

Our interview process typically takes 4-6 weeks and includes:

1. Application Review: Before applying, please review the location requirements for this role. Unfortunately, candidates who do not meet the location requirement will not be considered.
2. Phone Screen (30 minutes)
3. Team Interview (30-60 minutes)
4. Leadership Interview (30 minutes)
5. Take-Home Exercise (TBD): A short, client-agnostic assignment designed to help us better understand how you think, approach challenges and tackle the work. Candidates who complete the exercise will receive a stipend via electronic gift card.
6. Offer
7. Target Start Date: August 2026

We are an equal opportunity employer. We welcome all people and do not discriminate - period. All qualified applicants will receive consideration for employment in accordance with federal, state and local laws. We prohibit workplace harassment and discrimination of any kind and are committed to building an inclusive workplace in every location where we operate.