Senior Content Strategist

At Vibe.co, we’re shaping the future of advertising by helping brands connect with audiences in more human, data-driven, and measurable ways. Our platform brings together creativity, technology, and automation to make ad experiences more relevant, efficient, and impactful — across every screen, including CTV.

We’re growing fast — our goal is to 2.5x revenue in 2026, and content will be at the core of how we get there. The stories we tell, the experiences we design, and the value we communicate will define how brands, agencies, and partners see Vibe as a category leader in CTV innovation.

We’re a small, high-performing team that values clarity, speed, and execution. We move quickly, experiment relentlessly, and take pride in content that doesn’t just inform — it converts.

We’re looking for a Senior Content Strategist who deeply understands SEO, AEO (AI/Answer Engine Optimization), and the adtech landscape to help accelerate Vibe’s growth. You’ll lead content strategy across Vibe.co and our owned channels, creating and optimizing assets that drive qualified traffic, capture leads, and position Vibe.co as the go-to authority in CTV and digital advertising innovation.

• Write and publish high-quality content - from SEO pages, blogs, and guides to reddit thread - that drives traffic & adoption

• Create and test gated assets — such as reports, templates, and whitepapers that drive qualified leads and nurture engagement.

• Own research papers - collaborate with Forrester and Gartner to get us on the top product analytics lists!

• Cut through the noise - in a world where creating content became cheap with LLM, your content distinguish from the mass

• Own the Vibe.co voice and tone - across owned web surfaces, ensuring consistency and clarity.

• Partner with growth and product - to identify opportunities and measure impact

• Develop messaging hierarchies - that explain CTV to different audiences (CEO, CFO, Performance marketer being B2C, B2B or marketing agency).

• Use data to iterate — track content performance and feed insights back into strategy and execution.

• You have 6–10+ years of experience in content strategy, growth marketing, or SEO for fast-scaling B2B or adtech companies.

• You have expert-level knowledge of SEO and AEO — you understand not just search intent but how LLMs and AI-driven platforms parse and rank content.

• Are comfortable writing for both brand and performance: your copy is as sharp as your data instincts.

• Understand the adtech ecosystem — DSPs, SSPs, CTV, programmatic, attribution, and performance funnels don’t scare you.

• Can move fast — you can develop, test, and scale content that shows measurable results.

• Know how to build lead-generating content — from top-of-funnel education to bottom-funnel conversion.

• Are data-informed and performance-obsessed — you use analytics, not assumptions, to make decisions.

• Are a systems thinker — you know how to scale a content operation that can support rapid company growth.

Bonus Points If You Have:

• Experience working in CTV, adtech, or martech environments.

• Proven success scaling content that influenced pipeline, ARR, or lead quality.

• Experience integrating AI writing or LLM optimization in content production workflows.

Within your first 6 months, you will have:

• Built a clear, data-backed content strategy aligned with growth and sales goals.

• Delivered a set of high-performing, LLM-optimized content assets that rank and convert.

• Designed a repeatable system for gated content and lead magnets.

• Strengthened Vibe’s organic visibility in core adtech and CTV search categories.

• Established Vibe’s tone of voice as authoritative yet approachable within the industry.

• Comprehensive medical, dental, and vision insurance

• 401(k) plan with company matching

• Unlimited PTO to recharge and reset

• Paid parental leave for maternity and paternity

• Flexible hybrid work model — we’re based in NYC’s Flatiron District and looking for someone excited to spend time in our new office

• Compensation for this role is based on experience, skill set, and leveling, with an estimated base salary range of $95,000–$120,000, plus bonus eligibility.