Senior Content Strategy Lead, Corporate & Investment Banking

About this role:
This newly created position will develop marketing content and strategy with a client-centric focus for Wells Fargo's Corporate & Investment Banking (CIB) businesses. Collaborating with leaders across CIB, this individual will create forward-thinking content that drives thought leadership, deepens client engagement, and enhances industry credibility. This position is available in Charlotte, NC; Dallas, TX; Minneapolis, MN; New York, NY; San Francisco, CA; or Washington, DC, and offers a hybrid work schedule. The Wells Fargo job profile is Senior Lead Marketing Consultant.
In this role, you will:

• Develop strategic content marketing initiatives that drive awareness of CIB's growth and stature
• Develop multi-channel, brand-building content that brings strategic initiatives to life, both on your own and in partnership with external agencies
• Optimize CIB content across all touchpoints; ensuring it's tailored to the specific characteristics and expectations of each format (i.e. print, digital, television/video, podcasts, social media, whitepapers, newsletters, webinars and events)
• Leverage qualitative and quantitative data for content decisions and design recommendations
• Partner with UX designers to deliver best-in-class user experience that increases engagement, followership and impressions

Required Qualifications:

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• Experience developing brand-building content strategies for investment banks, asset management firms, or B2B financial services companies

Desired Qualifications:

• Experience optimizing content across all touchpoints and delivery vehicles
• Experience mapping content to user intent and adapting UX end-to-end processes
• Experience presenting creative ideas and effectively influencing decision makers
• Experience building strong relationships and collaborating across large organizations
• Experience presenting information in a manner that persuades, and influences decision makers

Office Locations & Pay Ranges:

• 401 South Tryon Street - Charlotte, NC ($139,000 - $217,000)
• 1445 Ross Avenue - Dallas, TX ($139,000 - $217,000)
• 600 South 4th Street - Minneapolis, MN ($139,000 - $217,000)
• 150 East 42nd Street - New York, NY ($167,000 - $260,000)
• 333 Market Street - San Francisco, CA ($167,000 - $260,000)
• 1700 K Street, NW - Washington, DC ($153,000 - $239,000)

Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$139,000.00 - $260,000.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement

Posting End Date:
7 Aug 2025
* Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.