Lead brand and product storytelling across campaigns, product launches, and site content to drive connection and conversion. Own product descriptions, homepage and landing page copy, partner on A/B testing, and collaborate cross-functionally to maintain brand voice and optimize performance.
Company Overview
Nestig is a venture-backed baby brand bringing thoughtful design to nursery and children’s spaces. We create sustainably sourced, heirloom-quality furniture crafted by family-owned Brazilian factories — blending beauty, function, and care to help families create meaningful spaces.
Position Summary
Nestig is seeking a Senior Copywriter to shape the customer experience through inspiring, conversion-driven storytelling across channels. This role is equal parts storyteller, product champion, and brand guardian.
You will have meaningful ownership over Nestig’s voice — translating brand strategy, product craftsmanship, and customer insight into clear, compelling copy that drives connection and conversion. From seasonal campaigns to product launches to on-site storytelling, you’ll ensure every touchpoint feels elevated, cohesive, and distinctly Nestig.
Reporting to the Head of Brand, you’ll partner closely with Creative, E-Commerce, Growth, Product, and CX — aligning messaging across the full customer journey. While deeply brand-led, this role also plays a key part in site optimization and performance, ensuring our storytelling works as beautifully as our products do.
This full-time position will be based out of our NYC office in Flatiron, with no flexibility for remote full-time.
What You’ll Do
- Brand & Product Storytelling
- Craft the overarching campaign story for major launches and tentpole moments, ensuring cohesion across every channel;
- Bring new products to life — from naming to shaping the full product story across site and campaigns and ensure each product has a distinct perspective while reinforcing the larger Nestig narrative;
- Translate craftsmanship, materials, and technical features into warm, benefit-driven copy.
- Site & Conversion
- Own product descriptions, homepage messaging, landing pages, and key category copy;
- Partner with Growth on A/B testing and site optimization to improve clarity and conversion;
- Apply performance insights to continuously strengthen messaging without compromising brand integrity.
- Cross-Functional Collaboration
- Work closely with Creative, Growth, Product Development, and CX to ensure messaging reflects real customer needs and questions across all Nestig channels: paid, lifecycle, and owned channels;
- Provide copy direction and feedback to our paid agency to ensure the performance creative aligns with Nestig’s voice and standards.
- Brand Stewardship
- Serve as a brand steward, maintaining consistency and brand voice across all channels;
- Help refine and evolve Nestig’s voice as the brand grows.
What You’ll Bring
- 3–5+ years of brand and product copywriting experience (DTC preferred)
- Must be able to work onsite in our New York office in Flatiron three (3) days a week [Monday, Wednesday, Thursday]
- A strong portfolio demonstrating elevated storytelling and conversion-focused copy
- Comfort moving between high-level narrative and detail-driven execution
- Experience collaborating cross-functionally in a fast-paced environment
- Exceptional writing, editing, and organizational skills
- Passion for interiors, design, and crafting meaningful customer experiences
- Alignment with Nestig's Core Values
Why You’ll Love Working Here!
- Total Rewards: dive into our TOTAL REWARDS DECK to learn more about Nestig’s benefits and perks
- Comprehensive benefits, including medical, dental, and vision insurance for you and your loved ones
- Twenty-one (21) days of paid time off (PTO) per year, so you can take your well-earned R&R
- 401(k) plan with company match
- Flexible Work From Wherever (WFW) Policy — up to five (5) weeks of remote work per year
- Monthly wellness, IT, and commuter stipend
- WFW stipend, so you are able to create a comfortable working environment at home
- Annual education stipend, because we are always learning
- Nestig discount, so you can treat you, your family & loved ones!
- Paid parental leave of sixteen (16) weeks after six (6) months of employment
What will this interview process look like?
- We believe that interviews should be a two-way street — an opportunity for us to get to know you, and for you to learn about life at Nestig. To help you feel prepared and confident, we’ve outlined each step of this recruitment process HERE.
Nestig is an equal opportunity employer, meaning that we do not discriminate based upon race, religion, national origin, gender identity, age, sexual orientation, or any other protected class. We believe that diversity is more than just good intentions, and we are committed to creating an inclusive environment for all employees.
Nestig New York, New York, USA Office
New York, NY, United States
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