Senior Copywriter

Job Responsibilities

Work on a variety of projects from concept to completion, ensuring work is on brief, on brand, and optimized across all media

Support the Creative Director in building a thoughtful brand that our customers love 

Protect and build on AU’s, unique and intentional brand DNA, ensuring consistency in concept, content, and tone

Collaborate with channel owners to develop and implement messaging across surfaces, including CRM, social, site, paid media, and content

Take an analytical approach to impactful copywriting, understanding and responding to customer data and proactively seeking opportunities for creative (A/B) testing

Support go-to-market product launches and everyday merchandising by telling the products’ stories, articulating their key benefits, and writing for the physical products themselves.

Help hire, manage, and copy edit external copywriters

Research and share industry relevant trends and best practices

Support ideation and execution for long-form editorial blog content

Qualifications

Bachelor’s degree or equivalent experience

5+ years of copywriting experience for B2C ecommerce or consumer brands, with demonstrated experience writing copy that drives both brand affinity and commercial performance

Exceptional verbal and written communication skills

Portfolio demonstrating sophisticated brand storytelling alongside high-performing ecommerce copy, including examples across campaigns, CRM, social, site, paid media, and product launches

Experience leading projects and mentoring junior creatives

Strong organizational skills and fastidious attention to detail

Experience working across marketing channels: CRM, social, site, paid media, and content

Mastery of branding sensibilities with ability to adapt writing style to audiences and platforms

Strong prioritization skills to effectively to meet deadlines

Solutions oriented with a bias for action

Strong understanding of creative, design, and photography values