Senior Copywriter

Purpose
The Senior Copywriter is a strategic thinker and creative leader responsible for developing exceptional concepts and compelling copy across all media. This role demands a strong voice, sharp storytelling instincts, and the ability to drive creative excellence from ideation through execution.

Responsibilities

Copywriting and Concepting

• Create exceptional advertising concepts and take responsibility for all copy involved.
• Ensure concepts align with the creative brief and meet strategic goals and objectives.
• Push creative boundaries while staying grounded in strategic insights
• Understand the client’s business, brand, products, and their customers.
• Stay updated on industry trends and marketing news.
• Present concepts with the Art Director to the Group Creative Director and brand team as requested.
• Report to Creative Director and/or Group Creative Director on project status.

Creative Leadership

• Champion the voice of the brand and uphold a high bar for copy quality across all touchpoints.
• Take ownership of projects and drive them from concept through production with minimal oversight.

Quality Control

• Ensure the quality, craftsmanship, and implementation of all work done on assigned projects.
• Review work to ensure accuracy.
• Ensure Creative Director and/or Group Creative Director review all comps before sending or presenting to the client.

Relationship Management

• Collaborate with art directors, strategists, production, account management, and clients.
• Work with the Art Director to ensure all copy inserted in layouts is accurate and fit correctly before client review.
• Lead by example at all times & inspire others.

Competencies

Creative Stewardship. A high standard of creative work that is award-winning, applauded by the industry and appreciated by existing clients and new business prospects.

Relationship Management. A professional role model with positive influence who motivates colleagues. Ability to collaborate with all key stakeholders across all offices.

Cultural Leader. Help activate and foster the McKinney culture, and serve as a McKinney Brand Ambassador to the advertising industry.

Professional Skills & Knowledge

• Creativity. Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Project Management. Quickly zeros in on the critical few and puts the trivial many aside; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.
• Presentation Skills. Is effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers and managers; is effective both inside and outside the organization, on both cool data and hot and controversial topics; commands attention and can manage group processes during the presentation; can change tactics midstream when something isn’t working.

Experience
Ideal candidate has 5+ years of experience in traditional and nontraditional practices and ability to meet tight deadlines and ever-changing priorities.

Education & Training
Advanced degree from a two-year portfolio school or education in creative writing and conceptual advertising preferred.

Salary Range

Our estimated range for this role is $120k - $140k

Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.

We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x/year to ensure we are supporting employees in living into their full potential.  Our promotions are not limited to a specific time per year. Promotions are tied to performance.  

Right To Work In The US

You must be authorized to work in the US for any employer.  At this time, we are not sponsoring or providing assistance with obtaining work authorization.

McKinney is a place where everyone can grow. Studies have shown that marginalized communities  such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule. We look forward to meeting you!