Senior Customer Marketing Manager - Adaptive Planning

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The Adaptive Marketing team is a high-impact, fast-moving group responsible for shaping how Adaptive shows up in the market—from product launches and positioning to demand generation, customer engagement, and brand storytelling.
This role sits within the Product Marketing team, which owns customer and market insight, product positioning and messaging, launches, and how Adaptive’s value is articulated across the customer lifecycle. The team works closely with Sales, Customer Success, Product, and Corporate Communications to ensure clear, differentiated, and customer-centric go-to-market execution.
The team operates with a builder’s mindset: experimental, analytical, and outcomes-driven. We value speed, learning, and ownership, while maintaining the rigor required to scale within an enterprise environment.

About the Role

We’re looking for a Senior Manager of Customer Advocacy & Customer Marketing to build and lead our global customer advocacy function. This is a hands-on, player–coach role: you will be an individual contributor executing high-impact work, while also defining the strategy, standards, and operating model for the function globally.

You will own how customer voices come to life across Adaptive—from compelling case studies and a scalable reference program to onboarding experiences that drive early value and long-term advocacy. You bring strong storytelling instincts, an entrepreneurial mindset, and the ability to operate effectively across regions, cultures, and teams.

What You’ll Do

In this role, you’ll turn customer success into one of Adaptive’s most powerful growth engines. You thrive in environments that blend startup scrappiness with enterprise SaaS maturity. You’re comfortable being both the doer and the leader—setting direction, influencing without authority, and staying deeply involved in execution. You’re energized by ambiguity, biased toward action, and motivated by turning customer success into one of the company’s strongest growth levers.

• Own and scale Customer Advocacy & Customer Marketing globally, setting vision while remaining hands-on

• Build a best-in-class customer storytelling engine, including case studies, videos, web content, presentations, and executive-ready assets

• Create and operate a global customer reference program supporting sales, analyst relations, press, and events

• Influence the customer onboarding experience to reinforce value realization, differentiation, and adoption

• Manage agencies and external partners across content, video, design, and production

• Partner cross-functionally and influence without authority across Marketing, Sales, Customer Success, Product, and Communications

• Define success metrics and continuously evolve programs based on performance and impact

About You

Basic Qualifications:

• 7–10+ years of experience in B2B SaaS across Customer Marketing, Customer Advocacy, Product Marketing, or Content

• Experience operating in global, matrixed organizations as well as high-growth SaaS startup environments

• Comfortable being both a hands-on individual contributor and functional leader

Preferred Qualifications:

• Familiarity with multi-product or platform organizations preferred

• Experience managing external agencies and vendors across content, video production, and creative services

• Familiarity with sales enablement workflows, reference request processes, and field-facing content needs

• Proven ability to build and scale customer advocacy and reference programs

• Demonstrated experience producing case studies, customer videos, executive quotes, and customer-facing storytelling assets

• Strong program management skills, including roadmapping, prioritization, and cross-functional execution

• Ability to translate customer outcomes, ROI, and value metrics into credible marketing narratives

• Experience partnering closely with Customer Success, Sales, Product Marketing, and Lifecycle Marketing teams

• Strong writing, editing, and briefing skills; able to set clear creative direction and quality standards

• Data-informed mindset with experience defining and tracking advocacy, content, and program performance metrics

• Highly collaborative, entrepreneurial, and comfortable influencing without authority

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

 

Primary Location Base Pay Range: $132,000 USD - $198,000 USD

 

Additional US Location(s) Base Pay Range: $115,500 USD - $198,000 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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