Senior Data Scientist, CRM & Personalization

The Senior Data Scientist, CRM Marketing, will be a key driver of data-informed customer relationship management strategies focusing on the Seller and Owner verticals. This role will leverage advanced analytical techniques to understand customer behavior, optimize marketing campaigns, personalize customer experiences, enhance lead generation and sales effectiveness, and ultimately contribute to increased customer engagement and revenue generation across both business lines. The ideal candidate will possess a strong analytical background, excellent communication skills, and a passion for leveraging data to solve complex business challenges in a dynamic real estate environment.

• Develop and implement data-driven CRM marketing strategies including segmentation, targeting, and personalization initiatives.
• Map and analyze the customer journey for sellers/owners identifying key touchpoints and opportunities for optimization through CRM interventions.
• Build sophisticated segmentation models to identify and target potential audiences for specific seller/owner projects based on various data sources.
• Design and execute personalized communication strategies and campaigns for consumers in both the Seller and Owner sectors.
• Collaborate on the integration of CRM data with other relevant platforms to create a holistic view of the customer.
• Establish KPIs and develop analytical frameworks to measure the effectiveness of CRM marketing campaigns across both business units, providing actionable insights for optimization.
• Conduct in-depth analysis of consumer data to identify trends, patterns, and opportunities for improved engagement, retention, and cross-selling (where applicable).
• Communicate complex analytical findings and recommendations clearly and effectively to both technical and non-technical stakeholders.
• Stay abreast of the latest trends and technologies in data science, CRM marketing, and the real estate industry.
• Collaborate with Data Engineering and IT teams to ensure data quality, accessibility, and the development of necessary data infrastructure.
• Partner with Marketing Managers to understand their specific needs and develop tailored analytical solutions.

• Bachelor's or Master's degree in a quantitative field such as Data Science, Statistics, Mathematics, Computer Science, Economics, or a related area.
• 5 years of related experience, with 2+ years as a Data Scientist, preferably with a focus on marketing analytics or CRM.
• Proven experience in developing and implementing data-driven marketing strategies, including segmentation, targeting, and personalization.
• Strong proficiency in statistical modeling, machine learning techniques (e.g., regression, classification, clustering), and data mining.
• Experience with CRM platforms (e.g., Cordial, Braze) and marketing automation tools.
• Excellent SQL skills and experience working with large datasets.
• Proficiency in programming languages commonly used for data analysis (e.g., Python, R).
• Strong data visualization skills and experience with tools such as Tableau or Power BI.
• Excellent communication and presentation skills, with the ability to explain complex technical concepts to non-technical audiences.
• Strong problem-solving and analytical skills with a demonstrated ability to translate data into actionable business insights.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in the real estate industry (Rental or New Construction) is a plus.
• Familiarity with the new homebuyer journey and related data sources is a significant advantage.

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location