Senior Data Scientist, Marketing

The Role

Hone is looking for a Senior Data Scientist, Marketing to join our growing data team. In this role, you will report to the Sr. Director, Data, Analytics, and Machine Learning and partner closely with Marketing, Growth, and Product stakeholders to improve customer acquisition, conversion, and retention through data-driven insights and modeling.

You will focus on building and applying statistical models, experiments, and analyses that inform marketing strategy, optimize funnel performance, and improve customer lifetime value. This is a senior individual contributor role with significant ownership over execution and delivery. This role is ideal for someone who enjoys translating business questions into machine learning solutions, shipping high-quality work independently, and collaborating cross-functionally to drive tangible results.

Primary Responsibilities

Key responsibilities for this role include (but are not limited to) the following:

• Partner with Marketing teams to analyze and optimize the full customer funnel, including acquisition, conversion, retention, and churn.
• Build and maintain statistical models and analyses related to key marketing use cases such as attribution, LTV, CAC, churn prediction, cohort analysis, and conversion optimization.
• Design, analyze, and interpret experiments (A/B and multivariate tests) across marketing channels and on-site experiences, ensuring statistical rigor and clear recommendations.
• Translate ambiguous business questions into well-scoped analytical projects with clear success metrics and timelines.
• Collaborate with data engineering and analytics engineering partners to define data requirements and ensure reliable, well-modeled datasets for marketing analytics.
• Clearly communicate findings and recommendations to non-technical stakeholders through presentations, dashboards, and written documentation.
• Contribute to shared analytics and modeling best practices within the data science team, including code quality, validation, and documentation.
• Support junior team members through informal mentorship, code review, and knowledge sharing where appropriate.
• Stay current on industry trends and techniques in marketing analytics, experimentation, and applied data science, and apply them pragmatically to Hone’s context.

Qualifications

In order to qualify for this role, candidates must meet the following criteria:

• 5+ years of professional experience in Data Science, Analytics, or a related quantitative role.
• Master’s degree in Statistics, Mathematics, Economics, Computer Science, or a related field.
• Strong proficiency in Python for data analysis, statistics, and modeling.
• Strong proficiency in SQL and experience working with production analytics datasets.
• Experience applying data science to marketing or growth problems, including funnel analysis, experimentation, attribution, or retention modeling.
• Solid understanding of statistical methods, experimentation design, and model evaluation.
• Experience working in cross-functional, agile environments with marketing, product, or business stakeholders.
• Familiarity with version control (Git) and collaborative development workflows.
• Experience working in cloud-based data environments (e.g., AWS, GCP, or Azure).
• Strong written and verbal communication skills, with the ability to explain complex analyses to non-technical audiences.
• Ability to manage multiple priorities, work independently, and deliver high-quality work in a fast-paced environment.