Senior Demand Generation Marketing Manager

What You'll Do:

• Create and execute integrated campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth

• Optimize and scale digital channels, including email, paid media, newsletters, and sponsorships

• Lead event marketing in partnership with sales—including 4+ in-person events per year and a robust webinar program

• Own website performance reporting and drive landing page optimization to improve conversion rates

• Build content marketing initiatives that engage our audience and reinforce thought leadership

• Map and optimize the buyer journey—developing email nurtures that convert subscribers to qualified leads

• Collaborate closely with sales and sales enablement to align campaigns and lead flow

• Manage marketing operations, including segmentation, lead scoring, automation, and campaign asset execution

• Track, analyze, and report on pipeline performance and marketing ROI across all programs

What Will Set You Up for Success:

• 7+ years of experience leading B2B demand generation marketing

• Proven ability to build and scale multi-channel marketing programs (paid media, email, content, events)

• Strong hands-on experience with marketing automation tools (e.g. HubSpot, Marketo) and CRM systems

• Experience using Salesforce to manage pipeline reporting and campaign performance tracking

• Highly data-driven, with a bias for action and experimentation

• Builder mindset—comfortable navigating ambiguity and turning strategy into execution

• Clear communicator and strong cross-functional collaborator that can rally a team around a campaign and goal

Bonus points:

• Experience in the advertising, media, or sponsorship industry