Senior Designer, Performance Marketing

Job Description:Senior Designer, Performance Marketing

Dow Jones       Job Location  NYC      Job ID  50390

Dow Jones and The Wall Street Journal are seeking a talented, agile Senior Designer to join the Brand Marketing team. This role leads design and execution of mid- and lower-funnel performance marketing campaigns across WSJ, WSJ+, Barron’s, and MarketWatch, including paid platforms (Meta, Google360, Reddit, LinkedIn, etc.) and owned channels. You will also design and build email campaigns that support acquisition, engagement, and retention goals.

This role partners closely with performance marketing strategy, channel specialists, project management, and our creative production partner agency to produce impactful, brand-forward, design-driven campaigns that drive measurable results, while ensuring adherence to our brand standards. This Senior Designer role is specialized in Performance Marketing, and is central to fueling customer acquisition, informing optimization, and strengthening brand perception.

Reports to: Lead Visual Designer

You Will:Creative Strategy & Development for Performance Marketing

• Participate in ideation sessions, creative reviews, and feedback cycles to develop and refine campaign concepts.
   

• Translate strategic direction, campaign goals, and audience insights into effective design solutions within established and evolving brand systems.
   

• Build and adapt performance marketing design systems that balance emerging visual identities with brand consistency.
   

• Design and produce high-quality creative across platforms, including static, animation, and lightweight video assets.
   

• Deliver a high volume of variations efficiently, in collaboration with Brand team and creative production agency partner, while maintaining quality, brand alignment, and a test-and-learn mindset.
   

• Present work clearly with rationale and iterate quickly based on feedback, data, and performance insights.
   

Brand Consistency & Design Execution

• Focus on designing performance marketing ads for WSJ, MarketWatch, WSJ+, and related brands

• Maintain deep understanding of brand guidelines and visual identity systems to ensure consistency and design excellence across all assets and channels.
   

• Execute designs that align with briefs, business objectives, and brand standards while supporting performance and scalability.
   

• Retouch images, edit video, and perform visual enhancements to ensure polished, high-quality output.
   

• Optimize creative using performance data, audience behavior, and platform insights to improve results.
   

Collaboration

• Partner closely with the Brand team, project managers, and creative production agency partner to understand objectives, plan workload, meet timelines, and deliver cohesive creative.
   

• Ensure design solutions support marketing and revenue objectives while reinforcing brand standards.
   

Best Practices, Trend Awareness, and Cultural Fluency

• Stay current on industry best practices, platform updates, competitor creative and campaigns, and emerging approaches in performance marketing design.
   

• Track social media, lifestyle, cultural, and platform-native trends to create relevant, engaging creative.
   

• Be a continuous learner, applying insights from design, creative, and category-adjacent trends to inspire new approaches.
   

What You’ll Do

• Concept, design, and deliver performance-driven creative across paid and owned channels.
   

• Build email layouts and enhance visual systems for customer engagement and acquisition flows.
   

• Translate strategy, insights, and data into audience-first creative solutions.
   

• Design, test, and iterate a high volume of campaign assets efficiently.
   

• Present ideas and concepts clearly and effectively to colleagues and stakeholders.
   

• Ensure every asset is on-brand, high-quality, and aligned with broader business and marketing priorities.
   

• Apply platform best practices and trend awareness to evolve the creative approach continuously.
   

• Incorporate performance learnings and customer insights to refine creative output.
   

• Contribute to a culture of experimentation, agility, and creative innovation within marketing.
   

• Execute work using Figma, Knak, and Adobe Creative Cloud with consistency and quality.
   

You Have:

• 5–7 years of experience in visual design, marketing design, or performance creative.

• Strong portfolio demonstrating visual design excellence and experience building or implementing digital brand identities.

• Strong conceptual thinking paired with excellent production skills

• Preferably coming from an in-house environment

• Fast, self-reliant, and comfortable lightly project-managing their own workload

• Strong communicator who can influence and align stakeholders

• Expert-level Figma skills and experience with design systems

• ​Expertise in Adobe Creative Suite (AfterEffects, Photoshop, Illustrator, InDesign).

• Experience producing both static and animation/video creative for performance platforms.

• Strong understanding of brand identity, layout, typography, and visual systems.

• Ability to balance brand integrity with performance-driven experimentation.

• Thrives in fast-paced, high-output environments with shifting priorities.

• Excellent communication skills and ability to present and explain design decisions clearly.

• Familiarity with accessibility standards and best practices.

• BA/BFA in Graphic Design, Visual Design, Visual Communication or related fields.

Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Commuter Transit Program

• Subscription Discounts

• Employee Referral Program

Learn more about all our US benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - Marketing

Job Category:

Creative & Design

Union Status:

Union role

Pay Range: 90,000.00 - 110,000.00

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..